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Brand Strategy in Three Steps de Jay Mandel

Brand Strategy in Three Steps

Autor Jay Mandel
en Limba Engleză Paperback – 27 iun 2023
Cultivate a meaningful brand strategy using a three-step, values-driven branding framework focused on connecting with customers by clarifying, integrating and communicating the values of the company.
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Specificații

ISBN-13: 9781398609792
ISBN-10: 139860979X
Pagini: 256
Dimensiuni: 156 x 234 x 14 mm
Greutate: 0.4 kg
Editura: Kogan Page

Cuprins

Section - 00: Introduction; Section - ONE: Identity; Chapter - 01: Brand identity; Chapter - 02: Identifying your goals and core values; Section - TWO: Intention; Chapter - 03: Setting intentions; Chapter - 04: Cultivating brand purpose Chapter - 05: Creating an actionable strategy; Chapter - 06: Setting intentional goals Section - THREE: Implementation; Chapter - 07: Creating an actionable plan; Chapter - 08: Executing a successful branding strategy; Chapter - 09: Conclusion