Cantitate/Preț
Produs

Brand You

Autor David Royston-Lee, Sylvana Storey
en Limba Engleză Paperback – 10 oct 2023
How to discover your authentic self values, talents and purpose and how to use this understanding to develop an action plan to present and promote your unique personal brand.
Citește tot Restrânge

Preț: 14229 lei

Puncte Express: 213

Preț estimativ în valută:
2517 2984$ 2193£

Carte disponibilă

Livrare economică 04-18 martie
Livrare express 17-21 februarie pentru 2338 lei


Specificații

ISBN-13: 9781292457284
ISBN-10: 1292457287
Pagini: 256
Dimensiuni: 138 x 216 x 15 mm
Greutate: 0.32 kg
Ediția:3. Auflage
Editura: PEARSON BUSINESS

Cuprins

1. Why develop your Brand? 2. How do Brands Work?
Section 1 Creating your Personal Brand 3. Your Personal Brand 4. Discovering your personal Brand 5. Your Purpose 6. Understanding your mission 7. Your Values 8. Your Talents 9. Using Archetypes to develop your Brand
Section 2 Presenting your Brand 10. Explaining what you do 11. Storytelling 12. Presence 13. Building your Brand Offline 14. Building your Brand Online 15. Aligning your CV and Covering Letter with your brand 16. Staying Focused