Personal Branding for Dummies
Autor Susan Chrittonen Limba Engleză Paperback – 14 iul 2014
Descoperim un fapt incontestabil în peisajul profesional actual: brandingul personal nu mai este un lux rezervat antreprenorilor, ci o necesitate într-un bazin global de talente unde simpla competență tehnică a devenit insuficientă. Apreciem abordarea pragmatică a autoarei Susan Chritton în Personal Branding for Dummies, care transformă conceptul abstract de „reputație” într-un sistem de gestiune a propriei mărci profesionale. Remarcăm că această a doua ediție actualizată pune un accent major pe mediul digital, oferind instrumente concrete pentru navigarea pe rețelele sociale și platformele de recrutare.
Spre deosebire de alte lucrări din domeniu, volumul nu se limitează la teorie, ci impune un proces riguros de aliniere a percepției celorlalți cu propria identitate. Dacă Career Distinction de William Arruda v-a oferit cadrul teoretic despre valoarea reputației, Personal Branding for Dummies oferă instrumentele practice și pașii de execuție necesari pentru a construi un „target market positioning statement” eficient. Structura este tipică seriei Wiley, fiind presărată cu ilustrații, figuri și liste de verificare care facilitează o învățare rapidă.
Analizăm aici un parcurs logic: de la definirea sinelui autentic la strategii de comunicare și, esențial, la menținerea brandului pe termen lung. Un element distinctiv îl reprezintă capitolul dedicat celor 10 erori care pot scufunda un brand, oferind o perspectivă rară asupra riscurilor de imagine în era digitală. Tonul este autoritar și orientat spre rezultate, transformând cititorul dintr-un participant pasiv la piața muncii într-un strateg al propriei cariere.
Preț: 115.31 lei
Carte disponibilă
Livrare economică 14-28 mai
Livrare express 29 aprilie-05 mai pentru 32.02 lei
Specificații
ISBN-10: 1118915550
Pagini: 368
Ilustrații: black & white illustrations, figures
Dimensiuni: 187 x 233 x 22 mm
Greutate: 0.49 kg
Ediția:2nd edition
Editura: Wiley
Locul publicării:Hoboken, United States
V-ar putea interesa
-
The Ball is RoundDavid Goldblatt-17%Preț: 131.25 lei157.38 lei -
-18%Preț: 163.60 lei200.08 lei -
-14%Preț: 63.37 lei73.76 lei -
Make and Use: Creative CardsRita Storey-38%Preț: 34.38 lei55.04 lei -
The Employability JournalBarbara Bassot-16%Preț: 132.33 lei157.26 lei -
How to Write Better EssaysBryan Greetham-14%Preț: 117.56 lei137.35 lei -
Academic Writing Skills for International StudentsSiew Hean ReadPreț: 182.27 lei -
The Graduate Career GuidebookSteve RookPreț: 128.84 lei -
Aromatherapy for the Healthy ChildValerie Ann WorwoodPreț: 122.80 lei -
The Complete Book of Essential Oils and Aromatherapy: Revised and ExpandedValerie Ann WorwoodPreț: 206.49 lei -
-24%Preț: 53.29 lei70.17 lei -
-36%Preț: 67.10 lei104.66 lei -
Sweden - Culture Smart!Culture Smart!Preț: 86.69 lei -
Switzerland - Culture Smart!Culture Smart!Preț: 85.76 lei -
Japan - Culture Smart!Paul NorburyPreț: 86.86 lei -
India - Culture Smart!Becky StephenPreț: 86.94 lei
Public țintă
The information presented in Personal Branding For Dummies, 2nd Edition, is for those readers looking to establish a professional presence and personal ′brand′ identity to help distinguish themselves from first–time job seekers and young professionals to executives and entrepreneurs who are facing transition or new ventures.De ce să citești această carte
Recomandăm această carte oricărui profesionist care dorește să preia controlul asupra modului în care este perceput în piață. Veți învăța cum să vă articulați valoarea unică, cum să folosiți social media pentru vizibilitate strategică și cum să evitați greșelile de imagine costisitoare. Este un manual esențial pentru cei care vor să treacă de la statutul de candidat invizibil la cel de expert recunoscut în domeniul lor.
Descriere
The simple guide to managing your personal brand, a vital element of success in the professional world Personal Branding For Dummies, 2nd Edition, is your guide to creating and maintaining a personal trademark by equating self-impression with other people's perceptions. This updated edition includes new information on expanding your brand through social media, online job boards, and communities, using the tried and true methods that are the foundation of personal branding. Marketing your skills and personality, and showing the rest of the world who you are, gives you a competitive edge. Whether you're looking for your first job, considering changing careers, or just want to be more viable and successful in your current career, this guide provides the step-by-step information you need to develop your personal brand. Distinguishing yourself from the competition is important in any facet of business, and the rise of personal branding has evolved specifically to help candidates stand out from the global talent pool. Establishing a professional presence with a clear and concise image, reputation, and status is a must, whether you're a new grad or an accomplished executive. Personal marketing has never been more important, and your personal brand should communicate the best you have to offer. Personal Branding For Dummies, 2nd Edition, leads you step by step through the self-branding process. * Includes information on how to know the "real" you * Explains how to develop a target market positioning statement * Helps you make plans for your personal brand communications * Instructs you with ways to make your mark on your brand environment The book also discusses continued brand building, demonstrating your brand, and the 10 things that can sink your brand. A personal brand is more than just a business card and a resume. It should be exquisitely crafted to capture exactly the image you wish to project. Personal Branding For Dummies, 2nd Edition provides the information, tips, tricks, and techniques you need to do it right.
Descriere scurtă
- Distinguish yourself with an authentic personal brand
- Cultivate your on-brand career by charting a roadmap to success
- Build a strong online identity to showcase your brand
- Evaluate and evolve your personal brand over time
Establishing a professional presence with a clear and concise image, reputation, and status is a must. Whether you're looking for your first job, considering changing careers, or just want to be more viable and successful in your current endeavors, this guide provides the step-by-step information you need to develop your personal brand.
- The business of you -- get to know the authentic you, shape your identity, spot your target audience, and show the world who you are through your personal brand
- Get the word out -- communicate your brand online with strategic tips for setting up a website, becoming a blogger, and getting your brand connected on social media
- Make your mark -- fashion your image to match your personal brand, create your visual identity, focus on special populations, and build and nurture your network
- Know your niche -- find out how to differentiate your brand, craft your personal brand profile, identify your competitors, and write your unique story
- Be smart -- stay ahead of the curve and discover 10 easier-than-you-think ways you can unintentionally sink your brand
- Why personal branding is important
- How to craft a positive, unique brand image
- Case studies in personal branding success
- Ways to pinpoint your strengths
- How to let your personality shine
- Tips to align yourself with your target market