Creative Personal Branding: The Strategy to Answer: What's Next: Cărți personal branding
Autor Jürgen Salenbacheren Limba Engleză Paperback – 2 dec 2013
Jürgen Salenbacher examines the work of leading theorists in business culture before explaining how our success in exploring change rests on our ability to think creatively. Branding practises, he suggests, can help us, but we also need to cultivate creative thinking. This book is a unique resource for creative minds, entrepreneurs, and teams, but may also be used by anyone facing major life decisions.
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Specificații
ISBN-13: 9789063693152
ISBN-10: 906369315X
Pagini: 228
Ilustrații: Illustrations
Dimensiuni: 140 x 216 x 16 mm
Greutate: 0.36 kg
Editura: BIS
Colecția Bis
Seria Cărți personal branding
Locul publicării:United Kingdom
ISBN-10: 906369315X
Pagini: 228
Ilustrații: Illustrations
Dimensiuni: 140 x 216 x 16 mm
Greutate: 0.36 kg
Editura: BIS
Colecția Bis
Seria Cărți personal branding
Locul publicării:United Kingdom
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Descriere
Jürgen Salenbacher examines the work of leading theorists in business culture before explaining how our success in exploring change rests on our ability to think creatively. Branding practises, he suggests, can help us, but we also need to cultivate creative thinking. This book is a unique resource for creative minds, entrepreneurs, and teams, but may also be used by anyone facing major life decisions.
Notă biografică
Jurgen Salenbacher: Academic Dean of IED, Istituto Europeo di Design Barcelona.
Barcelona-based Salenbacher has an MBA and has worked in branding, design and
marketing throughout Europe for companies like Levi’s, Mattell, and Louis Vuitton, as well as for personalities like Muhammad Ali. He lectures, coaches, and runs
workshops.
Since 2006 he is teaching Communication Strategy and International Marketing Strategy at IED Barcelona where he also facilitates his CPB-Workshops in various Masters, among them Master in Design Management, Master in Fashion and Master in Graphic Design.
Barcelona-based Salenbacher has an MBA and has worked in branding, design and
marketing throughout Europe for companies like Levi’s, Mattell, and Louis Vuitton, as well as for personalities like Muhammad Ali. He lectures, coaches, and runs
workshops.
Since 2006 he is teaching Communication Strategy and International Marketing Strategy at IED Barcelona where he also facilitates his CPB-Workshops in various Masters, among them Master in Design Management, Master in Fashion and Master in Graphic Design.