Antonides: Cases in Consumer Behaviour
en Limba Engleză Paperback – 16 iun 1999
Preț: 514.67 lei
Puncte Express: 772
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Specificații
ISBN-13: 9780471987819
ISBN-10: 0471987816
Pagini: 184
Dimensiuni: 152 x 229 x 10 mm
Greutate: 0.28 kg
Editura: Wiley
Locul publicării:Chichester, United Kingdom
ISBN-10: 0471987816
Pagini: 184
Dimensiuni: 152 x 229 x 10 mm
Greutate: 0.28 kg
Editura: Wiley
Locul publicării:Chichester, United Kingdom
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Public țintă
Consumer Behaviour Course at Advanced Undergraduate and Postgraduate levels and Marketing Professionals.Descriere
A collection of case studies of consumer behaviour contributed by lecturers from all over Europe. The cases reflect the major themes developed in the textbook "Consumer Behaviour: A New Perspective".