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All about Them: Grow Your Business by Focusing on Others

Autor Bob Burg, Bruce Turkel
en Limba Engleză Hardback – 6 sep 2016
The best companies and most successful salespeople live by a three-word mantra-"all about them"-because when they relentlessly focus their brand on their customers instead of themselves, their businesses flourish. All about Them shows readers how to use this simple but extremely powerful influencing technique. Bruce Turkel, who has advised some of the world's greatest companies, including American Express and Bacardi, lays the groundwork by relating his personal journey of discovery to the "All about Them" principle. He goes on to explore our technology-driven, hyper- connected culture the power of storytelling (and story- selling ) brand authenticity and transparency and more.
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Specificații

ISBN-13: 9780738219202
ISBN-10: 0738219207
Pagini: 312
Dimensiuni: 142 x 215 x 28 mm
Greutate: 0.43 kg
Editura: Little Brown
Colecția Da Capo Lifelong Books
Locul publicării:London, United Kingdom