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Advertising and Consumer Citizenship: Gender, Images and Rights de Anne M. Cronin

Advertising and Consumer Citizenship: Gender, Images and Rights: Transformations

Autor Anne M. Cronin
en Limba Engleză Hardback – 23 oct 2000
Using a variety of print advertisements, this exciting and provocative study explores how the consumer is created by advertisements in terms of:
* Sex
* Class
* Race.
It also explores the figure of the citizen and how this identity is produced by contemporary political discourses. Advertising and Consumer Citizenship will be essential reading for all those interested in the study of consumption, citizenship and gender.
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Specificații

ISBN-13: 9780415223232
ISBN-10: 0415223237
Pagini: 192
Ilustrații: 1 table
Dimensiuni: 156 x 234 x 14 mm
Greutate: 0.39 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Seria Transformations

Locul publicării:Oxford, United Kingdom

Public țintă

Undergraduate

Cuprins

Introduction 1. The Individual, the Citizen and the Consumer 2. Advertising Knowledges 3. Advertising, Texts and Textual Strategies 4. Branding Vision: Advertising, Time and Privilege 5. Female Visions: Advertising, Women and Narrative 6. Visual Epistemologies and New Consumer Rights

Descriere

Using a variety of print advertisements,this exciting and provocative study explores how the consumer is created in terms of sex, race and class. Essential reading for all those interested in issues of consumption, citizenship and gender.