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The Hidden Persuaders

De (autor)
Notă GoodReads:
en Limba Engleză Paperback – 10 Oct 2007
A discussion of how modern advertising attempts to control our thoughts and desires in order to make us buy the products it produces. Exploring the use of consumer motivational research and other psychological techniques, including subliminal tactics, this book shows how advertisers secretly manipulate mass desire for consumer goods and products. In addition, Packard also discusses advertising in politics, predicting the way image and personality rapidly came to overshadow real issues in the televised age.
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Specificații

ISBN-13: 9780978843106
ISBN-10: 097884310X
Pagini: 200
Dimensiuni: 152 x 229 x 13 mm
Greutate: 0.23 kg
Editura: IG Publishing
Colecția Ig Publishing
Locul publicării: Brooklyn, United States