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Can't Buy My Love: How Advertising Changes the Way We Think and Feel

De (autor) PhD Pipher, Mary
Notă GoodReads:
en Limba Engleză Paperback – November 2000
Many advertisements these days make us feel as if we have an intimate, even passionate relationship with a product. But as Jean Kilbourne points out in this fascinating and shocking expose, the dreamlike promise of advertising always leaves us hungry for more. We can never be satisfied, because the products we love cannot love us back.
When was the last time you felt this comfortable in a relationship? An ad for sneakers
You can love it without getting your heart broken. An ad for a car
Until I find a real man, I'll settle for a real smoke. A woman in a cigarette ad
Many advertisements these days make us feel as if we have an intimate, even passionate relationship with a product. But as Jean Kilbourne points out in this fascinating and shocking expose, the dreamlike promise of advertising always leaves us hungry for more. We can never be satisfied, because the products we love cannot love us back.
Drawing upon her knowledge of psychology, media, and women's issues, Kilbourne offers nothing less than a new understanding of a ubiquitous phenomenon in our culture. The average American is exposed to over 3,000 advertisements a day and watches three years' worth of television ads over the course of a lifetime. Kilbourne paints a gripping portrait of how this barrage of advertising drastically affects young people, especially girls, by offering false promises of rebellion, connection, and control. She also offers a surprising analysis of the way advertising creates and then feeds an addictive mentality that often continues throughout adulthood."
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Specificații

ISBN-13: 9780684866000
ISBN-10: 0684866005
Pagini: 368
Dimensiuni: 160 x 220 x 24 mm
Greutate: 0.41 kg
Editura: Free Press

Notă biografică

Jean Kilbourne,Ed.D, is internationally recognized for her pioneering work on alcohol and tobacco advertising and the image of women in advertising. A widely published writer and speaker who has twice been named Lecturer of the Year by the National Association for Campus Activities, she is best known for her award-winning documentaries, Killing Us Softly, Slim Hopes, and Pack of Lies. She lives in Boston, Massachusetts.