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A Framework of International Business de S. Tamer Prof Cavusgil

A Framework of International Business

Autor S. Tamer Prof Cavusgil, Gary Knight, John R. Riesenberger
en Limba Engleză Paperback – 31 dec 2011
A concise but thorough review of essential concepts and techniques. The Cavusgil/Knight/Riesenberger author team s new textbook "A Framework of International Business "concentrates on new realities in international business, emerging markets, and small and medium-sized enterprises. "
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Specificații

ISBN-13: 9780132122825
ISBN-10: 0132122820
Pagini: 319
Dimensiuni: 180 x 239 x 13 mm
Greutate: 0.43 kg
Editura: Prentice Hall

Cuprins

Part I: Foundation Concepts Chapter 1: Introduction: What Is International Business? Chapter 2: Theories of International Trade and Investment Chapter 3: Organizational Participants that Make International Business Chapter 4: Culture and Ethics in International Business Part II: The International Business Environment Chapter 5: Political and Legal Systems in International Business Chapter 6: The International Monetary Environment and Financial Management in the Global Firm Chapter 7: Emerging Markets, Developing Economies, and Advanced Economies Part III: International Business Strategy and Implementation Chapter 8: Strategy and Organization in the International Firm Chapter 9: Global Market Opportunity Assessment Chapter 10: Exporting and Countertrade Chapter 11: Foreign Direct Investment and Collaborative Ventures Chapter 12: Licensing, Franchising, and Other Contractual Strategies Chapter 13: Global Sourcing Chapter 14: Marketing in the Global Firm Chapter 15: Human Resource Management in the Global Firm