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Writing Copy for Dummies de Jonathan Kranz

Writing Copy for Dummies

Autor Jonathan Kranz
en Limba Engleză Paperback – 29 oct 2004
Tips on writing to consumers and business-to-business

Create captivating, results-oriented, sales-generating copy

Need to produce winning copy for your business? This fast, fun guide takes you through every step of a successful copywriting project, from direct mail, print ads, and radio spots to Web sites, articles, and press releases. You'll see how to gather crucial information before you write, build awareness, land sales, and keep customers coming back for more.

Discover How To:
* Write compelling headlines and body copy
* Turn your research into brilliant ideas
* Create motivational materials for worthy causes
* Fix projects when they go wrong
* Land a job as a copywriter
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Specificații

ISBN-13: 9780764569692
ISBN-10: 0764569694
Pagini: 362
Ilustrații: Illustrations
Dimensiuni: 191 x 235 x 21 mm
Greutate: 0.72 kg
Editura: Wiley
Locul publicării:Hoboken, United States

Public țintă

Audience includes those who have suddenly found themselves saddled with the responsibility to write copy for their businesses/organizations, but who are intimidated by the writing and creativity that often surrounds advertising and marketing. Readers also include those who want to be professional copywriters as well as those who work in advertising.

Descriere

Takes you through the various steps of a successful copywriting project, from direct mail, print ads, and radio spots to Web sites, articles, and press releases. This work shows you how to: write compelling headlines and body copy; turn your research into brilliant ideas; and, create motivational materials for worthy causes.