Utilizing Gamification in Servicescapes for Improved Consumer Engagement

Editat de Miralem Helmefalk, Leif Marcusson

en Limba Engleză Paperback – 3 feb 2020

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Provides vital research on employing various gamification mechanics to alter and enhance certain behaviors in marketing contexts. The book highlights a wide range of topics, including online gaming, user engagement, and target marketing.

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