Cantitate/Preț
Produs
Total produse
Vezi coșul
Usability Testing Essentials: Ready, Set ...Test! de Carol M. Barnum

Usability Testing Essentials: Ready, Set ...Test!

Autor Carol M. Barnum
en Limba Engleză Paperback – 8 oct 2026

Observăm în Usability Testing Essentials: Ready, Set ...Test! o abordare extrem de aplicată, care debutează prin exerciții de creare a personajelor și analiză de sarcini (task analysis), transformând conceptele teoretice de UX în instrumente de lucru imediate. Carol M. Barnum nu se rezumă la descrierea metodologiilor, ci ghidează cititorul prin simulări de raportare a constatărilor, oferind modele concrete pentru planurile de testare și evaluările euristice. Ca și Jakob Nielsen în Usability Engineering, autorul distilează experiența reală în principii acționabile, punând un accent deosebit pe adaptarea proceselor la constrângerile de timp și buget întâlnite frecvent în industrie.

Structura volumului urmărește fidel ciclul de viață al unui proiect de cercetare. Primele capitole stabilesc fundamentele și setul de instrumente necesar, progresând natural către înțelegerea obiectivelor utilizatorilor și planificarea logistică. Apreciem în mod deosebit capitolele dedicate execuției propriu-zise a testelor și analizei datelor, care pregătesc cititorul pentru complexitatea interacțiunii umane. Spre deosebire de Moderating Usability Tests de Joseph S. Dumas, care se concentrează strict pe rolul moderatorului, lucrarea de față oferă o perspectivă holistică, incluzând secțiuni vitale despre testarea internațională și accesibilitate. Ediția a doua extinde aria de acoperire către dispozitive mobile și aplicații web, asigurându-se că metodele de testare prezentate rămân relevante pentru ecosistemul digital actual.

Citește tot Restrânge

Preț: 33771 lei

Preț vechi: 56588 lei
-40% Precomandă

Puncte Express: 507
Paperback (2) de la 29262 lei

Carte nepublicată încă

Livrare prin curier în România Precomanda se expediază când titlul devine disponibil.
Transport gratuit de la 40000 lei Plată online sau ramburs, în funcție de opțiunile comenzii.
Retur gratuit în 14 zile Comandă securizată și suport în română.
 Precomandă

Wish list
Gift list
Am citit!
Adaugă în listă
Doresc să fiu notificat când acest titlu va fi disponibil:
Trimite

Specificații

ISBN-13: 9780443365850
ISBN-10: 0443365857
Pagini: 496
Dimensiuni: 191 x 235 mm
Ediția:3
Editura: ELSEVIER SCIENCE

De ce să citești această carte

Această carte este esențială pentru specialiștii UX și dezvoltatorii care doresc să valideze eficiența produselor lor prin metode riguroase, dar pragmatice. Cititorul câștigă acces la un set complet de resurse — de la grile de întrebări la ghiduri de prezentare — care elimină presupunerile din procesul de design. Este recomandarea noastră pentru oricine are nevoie de o metodologie clară pentru a livra interfețe intuitive sub presiunea termenelor limită.

Descriere scurtă

Usability Testing Essentials: Ready, Set ...Test!, Third Edition presents a practical, step-by-step approach to learning the entire process of planning and conducting a usability test. The book explains how to analyze and apply results and what to do when confronted with budgetary and time restrictions. This is the ideal book for anyone involved in usability or user-centered design—from students to seasoned professionals. Updated throughout, this book reflects the latest approaches, tools, and techniques needed to begin usability testing or to advance in this area.

  • Provides a comprehensive, step-by-step guide to usability testing, a crucial part of every product’s development
  • Discusses important usability issues such as international testing, persona creation, remote testing, and accessibility
  • Presents new examples covering mobile devices and apps, websites, web applications, software, and more
  • Offers strategies for using tools for moderated and unmoderated testing, task analysis, and analyzing and reporting results
  • Includes a sample syllabus, guidelines for project test reports and heuristic evaluation, an image bank, instructor's guide, an oral presentation guide, questions, exercises, a sample of usability test plan, and more

Cuprins

1. Establishing the essentials
2. Exploring the usability and UX toolkit
3. Testing here, there, everywhere
4. Understanding users and their goals
5. Planning for usability testing
6. Preparing for usability testing
7. Conducting a usability test
8. Analyzing the findings
9. Reporting the findings
10. International usability testing

Notă biografică

Carol M. Barnum, PhD, became a usability advocate in the early 1990s. It happened when she heard the word "usability? at a Society for Technical Communication conference. Technical communicators have always seen themselves as the user's advocate, but here was an emerging discipline that championed the cause of the user!

It was love at first sight.

In 1993, Carol attended the second Usability Professionals Association Conference, where she was thrilled to mix and mingle with several hundred usability folks on Microsoft's corporate campus. Those two conferences sparked a desire to combine her love of teaching students how to be clear communicators with a new-found passion for helping companies understand how to promote good communication between their product and their users.

In 1994, Carol opened her first usability lab in a windowless basement location at Kennesaw State University (formerly Southern Polytechnic State University). Throughout her teaching career, she built several more labs, developed a course in usability testing, developed a graduate program in Information Design and Communication, and worked with numerous clients to help them unlock the users' experience with software, hardware, documentation and training products, mobile devices, web applications, websites, apps, and more.

Not one to retire, she left her teaching career in 2013 at the rank of Professor Emeritus to become a fulltime UX consultant, trainer, and speaker. She has traveled the world speaking at conferences and training UX practitioners and students. Recognition for her speaking includes the Presentation Prize at the first European Usability Professionals Association Conference and top ratings at UXPA, STC, and IEEE's Professional Communication conferences.

Carol is the author of five other books and more than 50 articles and book chapters covering a variety of topics, including the state of UX research, UX reporting styles, the impact of Agile on usability testing, the "Magic Number 5? and whether it is enough for web testing, using Microsoft's product reaction cards for insights into the desirability factor in user experience, storytelling for user experience, and issues affecting international/intercultural communication and design.

Carol's work has brought recognition from the Society for Technical Communication, including the designation of Fellow, the Rainey Award for Research, and the Gould Award for Excellence in Teaching Technical Communication. She also received the Blicq Award for Distinction
in Technical Communication Education from the IEEE Professional Communication Society.

Above all else, Carol continues to love helping others improve user experience in all aspects of their life.

To keep up with Carol's activities or contact her with a question, visit her website at https://www.carolbarnum.com

Recenzii

"Readers will find in this book a complete workflow for becoming competent usability researchers. Though the book doesn’t cover every possible nuance of usability testing—no one volume could accomplish that—Usability Testing Essentials is perhaps one of the most complete books on usability testing available. More importantly, it is written where even a complete novice can understand, but it also contains a wealth of wisdom that seasoned professionals will find useful as a reference guide to the most difficult art and science that is usability testing." --Technical Communication