Uncommon Sense is not just another book on selling-it's a new way of thinking and doing that provides answers to what salespeople are asking: .Why can't I get time with my prospects and clients? .Why aren't my benefit-loaded e-mails and phone calls resonating? .How do I loosen the stranglehold of an established supplier? .How do I convert more leads into sales? .How do I stand out when my competition claims the exact same benefits? Same old questions, but today's market calls for different answers. Uncommon Sense shows you how to shift your thinking and behavior to stand out from the pack and achieve bigger, better sales-faster. And with less frustration. It's time to dispense with the common nonsense of dusty old selling imperatives (like elevator pitches, unique value propositions, and "always be closing"). Stop thinking like a seller, and start thinking like a new breed of customers and prospects. Uncommon Sense shows you how to shift the way you sell... and the results you get. Uncommon Sense: .Provides a toolkit of practical strategies, frameworks, and tactics that will improve your access to prospects, enrich engagement with your customers, and transform your results. .Features dozens of examples of calls gone seriously wrong, career-changing successes of real salespeople, eye-opening statistics, and tips for thinking your way out of self-defeating behaviors and into providing real value for clients. .Presents counterintuitive sales thinking in bite-sized chunks for the busy salesperson who wants practical advice on specific sales challenges. Whether you're a seasoned sales pro or a novice, a sales manager who wants to launch the team to new levels of performance, or a small-business owner struggling with the sales role, Uncommon Sense is the personal sales coach you need to shift your thinking, habits, and performance to new heights.