Typography (Basics Design)

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Paperback – 12 Jan 2017
Typography is the most effective tool that graphic designers use to express ideas and convey a message. The ability to choose the right typeface for the right job, to design readable and legible pages, and to marry type and image to create visually compelling results are skills that every designer must master. This book introduces the student to the basic principles of typography with clear examples from international practitioners, interviews with designers and typographers, plus exercises to reinforce the concepts covered. With its attractive layout, approachable text and skillful use of typography on every spread, the author sets the standard to inspire the beginning student of design.
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ISBN-13: 9781474225281
ISBN-10: 1474225284
Pagini: 200
Ilustrații: 200 colour illus
Dimensiuni: 160 x 230 x 14 mm
Greutate: 0.5 kg
Ediția: Revised
Editura: Bloomsbury Publishing
Colecția Bloomsbury Visual Arts
Seria Basics Design

Locul publicării: London, United Kingdom


New interviews in each chapter with designers and typographers such as TOKY, Urban Influence, Triboro Design, Leftloft, Designbolaget and Graphical House.

Notă biografică

Gavin Ambrose teaches at the University of Brighton and is a practicing designer as well as an author. Paul Harris is a freelance writer and editor whose work appears extensively in magazines and journals in the US and UK. .


Introduction1 A Brief History of TypographyThe evolution of type/Theory and principles2 Looking at TypeWhere type is used/What is type?/Typefaces and fonts/Typeface style/Italic or oblique?/Looking at a typeface/Typeface anatomy/x-height/Absolute and relative measurementsIndustry view: TOKY3 Type ClassificationBasic classifications/Block typefaces/Roman typefaces/Roman variations/Types of serifs/Serif variations/Gothic typefaces/Gothic variations/Rounded variations/ Script typefaces/Graphic typefaces/Type classification for a digital age/Industry view: Urban Influence4 Choosing TypeNavigating the sea of type/Type families/Using multiple typefaces/Text hierarchy/Text hierarchy for the digital age/Type on a page/Numerals/Drop and standing capitals/Special characters/Ligatures/The right character for the job/Non-alphabetical typefaces/Industry view: Triboro Design5 Setting TypeLeading/Tracking/Kerning/Spacing/Overprinting and knocking out/ Legibility and readabilityIndustry view: Designbolaget6 Type GenerationHand-drawn type/Building letterforms/Font generation/Dynamic type for the screenIndustry view: Leftloft7 Type RealizationMaterials/Printing techniques/Print finishingIndustry view: Graphical HouseExercisesGlossaryAcknowledgements and creditsIndex


Typography is a thorough, well-organised and engaging book, which guides the reader through practical, contextual and theoretical issues and considerations associated with typographic design and use. The structure, content and format of the book lends itself perfectly as a core text for any Graphic Design degree.
Beautiful examples! I like how the content is organized and presented... This is a good book for an intro typography course.
Pitched at the right level of engagement and learning for intended audience. Very well resourced and comprehensive. Design looks fresh and inviting.
Flipping through the pages, its design is dynamic, bold, attractive and enticing to read.