Design Thinking for Visual Communication: Basics Design
Autor Gavin Ambroseen Limba Engleză Paperback – 12 sep 2019
Now in its second edition, the highly popular Design Thinking for Visual Communication identifies methods and thought processes used by designers in order to start the process that eventually leads to a finished piece of work. Step-by-step guidance for each part of the process is highlighted by real-life case studies, enabling the student to see teaching in practice. This focus on ideas and methods eschews an abstract, academic approach in favour of a useable approach to design as a problem-solving activity.
The new edition now includes contributions from a broader international range of design practices and adds depth to existing case studies by looking in greater detail at some of the processes used.
Preț: 172.23 lei
Preț vechi: 209.45 lei
-18%
Puncte Express: 258
Preț estimativ în valută:
30.49€ • 35.62$ • 26.46£
30.49€ • 35.62$ • 26.46£
Carte disponibilă
Livrare economică 05-11 februarie
Livrare express 21-27 ianuarie pentru 68.11 lei
Preluare comenzi: 021 569.72.76
Specificații
ISBN-13: 9781350106222
ISBN-10: 1350106224
Pagini: 184
Ilustrații: 200 colour illus
Dimensiuni: 160 x 228 x 16 mm
Greutate: 0.44 kg
Editura: Bloomsbury Publishing
Colecția Bloomsbury Visual Arts
Seria Basics Design
Locul publicării:London, United Kingdom
ISBN-10: 1350106224
Pagini: 184
Ilustrații: 200 colour illus
Dimensiuni: 160 x 228 x 16 mm
Greutate: 0.44 kg
Editura: Bloomsbury Publishing
Colecția Bloomsbury Visual Arts
Seria Basics Design
Locul publicării:London, United Kingdom
Cuprins
Introduction
Chapter one: Stages of Thinking
The design process; Stage one - Define; Stage two - Research; Stage three - Ideate; Stage four - Prototype; Stage five - Select; Stage six - Implement; Stage seven - Learn; Industry view: NB Studio.
Chapter two: Research
Identifying drivers; Information gathering; Target groups; Samples and feedback; Industry view: Tanner Christensen.
Chapter three: Idea Generation
Basic design directions; Questions and answers; Themes of thinking; Inspiration and references; Brainstorming; Value; Inclusion; Sketching; Industry view: Planning Unit.
Chapter four: Refinement
Thinking in images; Thinking in signs; Appropriation; Humor; Personification; Visual metaphors; Modification; Thinking in words; Type 'faces'; Thinking in shapes; Thinking in color; Thinking in technology; Industry view: Lavernia & Cienfuegos
Chapter five: Prototyping
Developing designs; 'Types' of prototype; Vocabulary; What do do if you get stuck; Industry view: Second Story.
Chapter six: Implementation
Format; Materials; Finishing; Media; Scale; Series/Continuity; Industry view: Design is Play.
Exercises
Glossary
Index
Chapter one: Stages of Thinking
The design process; Stage one - Define; Stage two - Research; Stage three - Ideate; Stage four - Prototype; Stage five - Select; Stage six - Implement; Stage seven - Learn; Industry view: NB Studio.
Chapter two: Research
Identifying drivers; Information gathering; Target groups; Samples and feedback; Industry view: Tanner Christensen.
Chapter three: Idea Generation
Basic design directions; Questions and answers; Themes of thinking; Inspiration and references; Brainstorming; Value; Inclusion; Sketching; Industry view: Planning Unit.
Chapter four: Refinement
Thinking in images; Thinking in signs; Appropriation; Humor; Personification; Visual metaphors; Modification; Thinking in words; Type 'faces'; Thinking in shapes; Thinking in color; Thinking in technology; Industry view: Lavernia & Cienfuegos
Chapter five: Prototyping
Developing designs; 'Types' of prototype; Vocabulary; What do do if you get stuck; Industry view: Second Story.
Chapter six: Implementation
Format; Materials; Finishing; Media; Scale; Series/Continuity; Industry view: Design is Play.
Exercises
Glossary
Index
Recenzii
'I have adopted this book. It provides a great structure for this course which has a variety of students from design, advertising and illustration programs.'
'Beautifully designed and filled with excellent examples.'
'The format and design of the book is very good for getting the information across ... the diagrams and images are extremely helpful in explaining the concepts.'
'I like this book, as well as the others books in this series, because of the excellent examples of designs to illustrate the text. The design is clear, and makes the book easy to use. The different paper stocks not only help with orientation, but provide great examples of when to do this. A great addition to the Basics series.'
Packed with examples from students and professionals and fully illustrated with clear diagrams and inspiring imagery, Design Thinking for Visual Communication offers an essential exploration of design thinking. The new 2nd edition now includes contributions from a broader international range of design practices and adds depth to existing case studies by looking in greater detail at some of the processes used.
'Beautifully designed and filled with excellent examples.'
'The format and design of the book is very good for getting the information across ... the diagrams and images are extremely helpful in explaining the concepts.'
'I like this book, as well as the others books in this series, because of the excellent examples of designs to illustrate the text. The design is clear, and makes the book easy to use. The different paper stocks not only help with orientation, but provide great examples of when to do this. A great addition to the Basics series.'
Packed with examples from students and professionals and fully illustrated with clear diagrams and inspiring imagery, Design Thinking for Visual Communication offers an essential exploration of design thinking. The new 2nd edition now includes contributions from a broader international range of design practices and adds depth to existing case studies by looking in greater detail at some of the processes used.