The Designing for Growth Field Book – A Step–by–Step Project Guide, Second Edition (Columbia Business School Publishing)

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en Limba Engleză Carte Paperback – 24 May 2019

Designing for Growth: A Design Thinking Tool Kit for Managers (D4G) showed how organizations can use design thinking to boost innovation and drive growth. This updated and expanded companion guide is a stand-alone project workbook that provides a step-by-step framework for applying the D4G tool kit and process to a particular project, systematically explaining how to address the four key questions of the design thinking approach.

In the field book, Jeanne Liedtka, Tim Ogilvie, and Rachel Brozenske guide readers through the design process with reminders of key D4G takeaways as they progress. Readers learn to identify an opportunity, draft a design brief, conduct research, establish design criteria, brainstorm, develop concepts, create napkin pitches, make prototypes, solicit feedback from stakeholders, and run learning launches. This second edition is suitable for projects in business, nonprofit, and government contexts, with all-new tools, practical advice, and facilitation tips. A new introduction discusses the relationship between strategy and design thinking.

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ISBN-13: 9780231187893
ISBN-10: 0231187890
Pagini: 156
Dimensiuni: 214 x 231 x 19 mm
Greutate: 0.42 kg
Editura: Columbia University Press
Seria Columbia Business School Publishing