Cantitate/Preț
Produs

The Designing for Growth Field Book – A Step–by–Step Project Guide, Second Edition (Columbia Business School Publishing)

De (autor) , ,
Notă GoodReads:
en Limba Engleză Carte Paperback – 24 May 2019

Designing for Growth: A Design Thinking Tool Kit for Managers (D4G) showed how organizations can use design thinking to boost innovation and drive growth. This updated and expanded companion guide is a stand-alone project workbook that provides a step-by-step framework for applying the D4G tool kit and process to a particular project, systematically explaining how to address the four key questions of the design thinking approach.

In the field book, Jeanne Liedtka, Tim Ogilvie, and Rachel Brozenske guide readers through the design process with reminders of key D4G takeaways as they progress. Readers learn to identify an opportunity, draft a design brief, conduct research, establish design criteria, brainstorm, develop concepts, create napkin pitches, make prototypes, solicit feedback from stakeholders, and run learning launches. This second edition is suitable for projects in business, nonprofit, and government contexts, with all-new tools, practical advice, and facilitation tips. A new introduction discusses the relationship between strategy and design thinking.

Citește tot Restrânge

Din seria Columbia Business School Publishing

Preț: 5734 lei

Preț vechi: 9557 lei
-40%

Puncte Express: 86

Preț estimativ în valută:
1153 1271$ 1025£

Carte în stoc

Livrare din stoc 19 septembrie

Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9780231187893
ISBN-10: 0231187890
Pagini: 156
Dimensiuni: 214 x 231 x 19 mm
Greutate: 0.42 kg
Editura: Columbia University Press
Seria Columbia Business School Publishing