The Strategy Pathfinder
Autor Duncan Angwin, Stephen Cummingsen Limba Engleză Paperback – 4 dec 2017
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Specificații
ISBN-13: 9781119311843
ISBN-10: 1119311845
Pagini: 464
Dimensiuni: 188 x 243 x 23 mm
Greutate: 0.98 kg
Ediția:3rd edition
Editura: Wiley
Locul publicării:Chichester, United Kingdom
ISBN-10: 1119311845
Pagini: 464
Dimensiuni: 188 x 243 x 23 mm
Greutate: 0.98 kg
Ediția:3rd edition
Editura: Wiley
Locul publicării:Chichester, United Kingdom
Public țintă
Primary market: Students of strategic management at MBA and executive levelsSecondary market: Managers in executive development programmes, Consultants working with corporate executives, Corporate Trainers
Notă biografică
DUNCAN ANGWIN is the Sir Roland Smith Professor of Strategic Management, Head of the Entrepreneurship, Strategy and Innovation Department, and Head of the Strategic Management Group at Lancaster University, UK.
STEPHEN CUMMINGS is Professor of Strategy and Innovation at Victoria Business School, Wellington, New Zealand; an Academic Fellow at the Institute of Management Consultants; and an NZC Research Fellow at Peking University, Beijing.
STEPHEN CUMMINGS is Professor of Strategy and Innovation at Victoria Business School, Wellington, New Zealand; an Academic Fellow at the Institute of Management Consultants; and an NZC Research Fellow at Peking University, Beijing.
Descriere
Real-world strategic management practice in an interactive micro-case format The Strategy Pathfinder presents an innovative, dynamic guide to strategic thinking and practice.