The Roadside MBA

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en Limba Engleză Paperback – 21 May 2015
A one-stop toolkit for entrepreneurs and small businesses, from three leading MBA teachers
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Paperback (2) 4474 lei  Economic 3-5 săpt.
  Pan Macmillan – 21 May 2015 4474 lei  Economic 3-5 săpt.
  Grand Central Publishing – 10 Jun 2014 10352 lei  Economic 3-5 săpt. +773 lei  17-27 zile
Hardback (1) 16287 lei  Economic 3-5 săpt. +1235 lei  17-27 zile
  Grand Central Publishing – 10 Jun 2014 16287 lei  Economic 3-5 săpt. +1235 lei  17-27 zile

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ISBN-13: 9781447286332
ISBN-10: 1447286332
Pagini: 304
Dimensiuni: 128 x 198 x 22 mm
Greutate: 0.22 kg
Ediția: Main Market Ed
Editura: Pan Macmillan

Notă biografică

Michael Mazzeo is an Associate Professor of Management & Strategy at Northwestern University's Kellogg School of Management where he teaches the school's core MBA class in Business Strategy. Mike has a PhD in Economics from Stanford University, and lives in Chicago with his eight-year old son and many, many Legos.

Paul Oyer is the Fred H. Merrill Professor of Economics at Stanford University's Graduate School of Business. Paul has a PhD in Economics from Princeton University, and lives in Stanford, California with his two children.

Scott Schaefer holds the Kendall D. Garff Chair in Business Administration and is Professor of Finance at the University of Utah's David Eccles School of Business. He has a PhD in business economics from Stanford University's Graduate School of Business, and lives in Salt Lake City with his two children.


"Roadside MBA succeeds admirably in providing fresh examples to illustrate the basic tenets of MBA theory."—The Economist
"For those who don't have the time or money to go to business school, but teem with ambition, or for burgeoning small business owners looking for creative ideas, Roadside MBA is an excellent primer. Pick and choose the businesses that illustrate what you want to learn, grab your favorite snacks, and then hit the road, because with Mazzeo, Oyer, and Schaefer at the wheel, you're in good hands."—
"A reminder of everything that makes business vital, fascinating--even fun."—Inc. Magazine
"An excellent primer on dealing with problems that keep managers...awake at night."—Financial Times
"A great new book that combines two quintessentially American things: the road trip and small businesses."—Jack Covert selects
"Refreshingly different from your typical high-toned business books....Timeless lessons for every executive, entrepreneur, and business student."—Bloomberg BusinessWeek
"Roadside MBA combines humor with business theory and practice in a fresh, amusing way. You'll be entertained and educated, ending up with a newfound admiration for the ingenuity of small-town businesses."—Success