The Power of Customer Experience – How to Use Customer–centricity to Drive Sales and Profitability de Martin Newman

The Power of Customer Experience – How to Use Customer–centricity to Drive Sales and Profitability

Martin Newman

Refocus on the customer to outstrip your competition and increase profitability, with invaluable insight into the direct correlation between customer-centricity and shareholder value, proven by today's most successful companies.

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	Preț	Express
Paperback (1)	225^.89 lei 3-5 săpt.	+20^.76 lei 6-12 zile
Kogan Page – 2 mai 2021	225^.89 lei 3-5 săpt.	+20^.76 lei 6-12 zile
Hardback (1)	457^.60 lei 6-8 săpt.	+71^.29 lei 6-12 zile
Kogan Page – 2 mai 2021	457^.60 lei 6-8 săpt.	+71^.29 lei 6-12 zile

Cuprins

Section - 00: Introduction Section - 01: The fundamental building blocks for sustainable commercial success; Section - 02: Buy less, eat better, experience more; Section - 03: The fallen - The brands that have sadly bitten the dust and why; Section - 04: The resurrected; Section - 05: Brands that have stood the test of time and why; Section - 06: Customer-centricity - it all adds up; Section - 07: Employee-first - The first building block in driving customer-centric transformation; Section - 08: Purpose before profit - The shift from value to values; Section - 09: Diversity and inclusion - On the outside and the inside; Section - 10: Commercially successful disruptive business models in consumer sectors; Section - 11: If you were starting a retail business today, what would it look like?; Section - 12: To infinity and beyond - What makes a successful bank, airline and car dealer in the 2020s?; Section - 13: We all gravitate towards social people - The same can be said of brands; Section - 14: Generation Z will show us the way; Section - 15: The road map to customer-centricity; Section - 16: Index