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The Innovation Wave de Bettina Von Stamm

The Innovation Wave

Autor Bettina Von Stamm
en Limba Engleză Hardback – 18 dec 2002
Focusing on the future challenges companies face in being continously innovative, this book is based on a combination of world class talks given at the Innovation Exchange (IE) conference in November 2001. Through interviews with various companies, the book identifies the best and worst practices in innovation strategy. Three main topics are discussed in detail: trends, challenges, and paradoxes. Utilizing practical and academic knowledge, with a strong reliance on real-world applicability, the book will help readers build innovation performance into their companies.
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Specificații

ISBN-13: 9780470847428
ISBN-10: 0470847425
Pagini: 228
Dimensiuni: 157 x 235 x 18 mm
Greutate: 0.53 kg
Editura: Wiley
Locul publicării:Chichester, United Kingdom

Public țintă

CEOs, MDs and Senior Managers concerned with Innovation as Company–wide Initiatives as well as Line Managers with Departmental Responsibility; Complementary Reading for Advanced Management Courses such as MBAs

Notă biografică

Involved since the formation of the idea for the Innovation Exchange (IE) in 1998, Dr Bettina von Stamm is now responsible for the running of the initiative at London Business School (LBS). She organises and facilitates the varied activities of the IE, including workshops, other events and research projects. With a first degree in architecture and town planning, an MBA, and a PhD (The Impact of Context and Complexity in New Product Development) from LBS, Bettina has developed an expertise in innovation, design, design management and creativity. Bettina has developed a set of ten case studies, sponsored by the Design Council, which form the basis for an MBA elective course on innovation and design at London Business School. Bettina has also taught on the distance learning MBA in Design Management for the University of Westminster and carried out a variety of consulting, research and training projects with clients such as the BBC, IDEO, Ford, SKF and Ernst & Young International. Bettina is author of the forthcoming book Managing Innovation, Creativity and Design (John Wiley & Sons).

Descriere

Innovation is one of those rare business topics that equally affects companies both large and small. Failure to innovate will ultimately lead to company failure while successful innovation marks out the successful companies of today and tomorrow. It takes an estimated 3000 raw ideas for one winning product to emerge in the marketplace.