The Environmental Communication Yearbook: Volume 3

Contents: Preface. M.P. Moore, I, Me, Mine: On the Rhetoric of Water Wars in the Pacific Northwest. P.C. Pezzullo, Articulating "Sexy" Anti-Toxic Activism on Screen: The Cultural Politics of A Civil Action and Erin Brockovich. T. Marafiote, E. Plec, From Dualisms to Dialogism: Hybridity in Discourse About the Natural World. O. Werder, Influences on the Recycling Behavior of Young Adults: Avenues for Social Marketing Campaigns. M. Meister, K. Chamberlain, A. Brown, Rejuvenating Nature in Commercial Culture and the Implications of the Green Commodity Form. S.K. Sowards, Rhetoric of the Perpetual Potential: A Case Study of the Environmentalist Movement to Protect Orangutans. O. Ihlen, Substitution or Pollution? Competing Views of Environmental Benefit in a Gas-Fired Power Plant Dispute. M.A. Mater, Bridging the North-South Divide: The Global Responsibility Frame at Earth Summit +5. J.B. Rowe, The Rhetoric of the Columbia: Space as a Wilderness, a Miracle, and a Resource. J. Good, Internet Use and Environmental Attitudes: A Social Capital Approach. A. Scharl, Catalyzing Environmental Communication Through Evolving Internet Technology. U. Farooq, C.B. Merkel, L. Xiao, H. Nash, M.B. Rosson, J.M. Carroll, Participatory Design as a Learning Process: Enhancing Community-Based Watershed Management Through Technology.

For scholars and students in environmental communications, journalism, rhetoric, PR, mass communication and other related areas.