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The 10-Second Customer Journey de Todd Unger

The 10-Second Customer Journey

Autor Todd Unger
en Limba Engleză Hardback – 11 iun 2024
By combining the power of customer experience and marketing, The 10-Second Customer Journey offers a roadmap to getting quickly from ‘I see it’ to ‘I love it’ in today’s digital environment.
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Specificații

ISBN-13: 9781788605908
ISBN-10: 178860590X
Pagini: 186
Ilustrații: 10 Illustrations, black and white
Dimensiuni: 145 x 222 x 16 mm
Greutate: 0.36 kg
Editura: Practical Inspiration Publishing

Notă biografică

Todd Unger is the Chief Experience Officer of the American Medical Association, where he has driven record growth and gained international recognition for the AMA's CX program. He is the co-creator and host of AMA Update, the organization's award-winning daily video/podcast series,
available on the AMA's YouTube channel and on Spotify and Apple Podcasts.

A transformational marketing and digital executive, Unger's experience places him at the nexus of marketing, content, e-commerce, technology,
product development and customer service--the building blocks of today's customer experience.

Unger's career began at marketing and advertising powerhouses Procter & Gamble and Leo Burnett Company. He then leapt into the exploding digital world as a product manager in the early days of America Online and served as General Manager of AOL's local city guide operation, Digital City. As a Chief Digital Officer and CMO, he's led digital marketing, product, and content teams across large and small media companies, including Lifetime Television, Time Inc., and the Daily Racing Form.

Unger is a frequent speaker and podcast guest on the topics of marketing and customer experience. He holds an MBA from Harvard Business School.

https: //www.toddunger.com/