Telephone Survey Methods: Sampling, Selection, and Supervision: Applied Social Research Methods, cartea 7
Autor Paul J. Lavrakasen Limba Engleză Electronic book text – 29 sep 1993
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Specificații
ISBN-13: 9781452215341
ISBN-10: 1452215340
Pagini: 192
Dimensiuni: 140 x 216 mm
Ediția:Second Edition
Editura: SAGE Publications
Colecția Sage Publications, Inc
Seria Applied Social Research Methods
Locul publicării:Thousand Oaks, United States
ISBN-10: 1452215340
Pagini: 192
Dimensiuni: 140 x 216 mm
Ediția:Second Edition
Editura: SAGE Publications
Colecția Sage Publications, Inc
Seria Applied Social Research Methods
Locul publicării:Thousand Oaks, United States
Cuprins
INTRODUCTION
Total Survey Error
Telephone Surveying in Perspective
The Telephone Phenomenon in the United States
Basic Steps in the Telephone Survey Process
Computer-Assisted Telephone Interviewing (CATI)
Contents and Organization of This Text
Additional Sources of Instruction on Survey Methodologies
Exercises
GENERATING TELEPHONE SURVEY SAMPLING POOLS
Choosing a Valid Sampling Design
Random Digit Dialing (RDD)
Directory and List-Based Sampling Pools
Mixed Mode Sampling Pools
Sampling Pool Size
Exercises
PROCESSING TELEPHONE SURVEY SAMPLING POOLS
Issues in Controlling the Sampling Pool
Using the Call-Sheet to Control the Sampling Pool
Refusal Report Form, Refusal Conversions, and Nonresponse Error
Expectations in Processing Sampling Pools
Sampling Pool Dispositions and Survey Response and Nonresponse Rates
Sampling Pools in Mixed Mode Surveys
Processing Sampling Pools with CATI
Exercises
SELECTING RESPONDENTS AND SECURING COOPERATION
Starting Off on a Solid Footing
Introducing the Survey
Respondent Selection and Screening Techniques
Advance Contract of Respondents
Exercises
SUPERVISION I
STRUCTURING INTERVIEWERS' WORK
Quality Control in Telephone Versus Personal Interviewing
Recruitment and Hiring of Interviewers
Training Sessions
Presurvey Practice and On-the-Job Training
Total Survey Error and the Interviewer
Exercises
SUPERVISION II
STRUCTURING SUPERVISORY WORK
Staffing and Scheduling Interviewing Sessions
Interviewing Session Setup
Supervising Interviewing Sessions in PAPI and CATI Surveys
Verifying Completed Interviews
Conclusion
Exercises
Total Survey Error
Telephone Surveying in Perspective
The Telephone Phenomenon in the United States
Basic Steps in the Telephone Survey Process
Computer-Assisted Telephone Interviewing (CATI)
Contents and Organization of This Text
Additional Sources of Instruction on Survey Methodologies
Exercises
GENERATING TELEPHONE SURVEY SAMPLING POOLS
Choosing a Valid Sampling Design
Random Digit Dialing (RDD)
Directory and List-Based Sampling Pools
Mixed Mode Sampling Pools
Sampling Pool Size
Exercises
PROCESSING TELEPHONE SURVEY SAMPLING POOLS
Issues in Controlling the Sampling Pool
Using the Call-Sheet to Control the Sampling Pool
Refusal Report Form, Refusal Conversions, and Nonresponse Error
Expectations in Processing Sampling Pools
Sampling Pool Dispositions and Survey Response and Nonresponse Rates
Sampling Pools in Mixed Mode Surveys
Processing Sampling Pools with CATI
Exercises
SELECTING RESPONDENTS AND SECURING COOPERATION
Starting Off on a Solid Footing
Introducing the Survey
Respondent Selection and Screening Techniques
Advance Contract of Respondents
Exercises
SUPERVISION I
STRUCTURING INTERVIEWERS' WORK
Quality Control in Telephone Versus Personal Interviewing
Recruitment and Hiring of Interviewers
Training Sessions
Presurvey Practice and On-the-Job Training
Total Survey Error and the Interviewer
Exercises
SUPERVISION II
STRUCTURING SUPERVISORY WORK
Staffing and Scheduling Interviewing Sessions
Interviewing Session Setup
Supervising Interviewing Sessions in PAPI and CATI Surveys
Verifying Completed Interviews
Conclusion
Exercises
Descriere
What
quality
control
methods
can
be
used
most
effectively
to
structure
and
monitor
interviews
and
convert
refusals?
What
telephone
numbers
should
be
used
in
random
digit
dialling?
How
can
eligible
respondents
be
chosen
and
their
cooperation
secured?
Addressing
these
and
other
survey
issues,
this
book
offers
researchers
a
guide
to
thinking
about
and
executing
telephone
surveys
from
generating
phone
numbers
to
structuring
the
work
of
interviewers
and
supervisors.
New
to
this
edition
are
a
focus
on
the
total
survey
error
concept,
a
comparison
of
CATI
(computer-assisted
telephone
interviews)
with
PAPI
(paper
and
pencil
inventory)
procedures,
mixed-mode
surveys
and
new
telecommunication
technologies.
In
addition,
the
book
covers
such
topics
as
h
Notă biografică
Paul J. Lavrakas, PhD, is a Research Psychologist and Research Methodologist consultant. He served as Chief Research Methodologist for Nielsen Media Research from 2000-2007. Before joining Nielsen, he was a Full Professor at Northwestern University (1978-1996) and Ohio State University (1996-2000), as well as the founding faculty director of the survey centers at both universities. He is the author of Telephone Survey Methods: Sampling, Selection, and Supervision (2nd Edition, SAGE, 1993) and four other books covering election polling and the news media, as well as numerous other methodological and substantive publications and conference papers.