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Focus Groups: Theory and Practice de David W. Stewart

Focus Groups: Theory and Practice: Applied Social Research Methods, cartea 20

Autor David W. Stewart, Prem N. Shamdasani
en Limba Engleză Electronic book text – 2 apr 2014
The book is known for its accessibility, the step-by-step nature of the advice, comprehensiveness of the treatment of focus groups, and its historical perspective.
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Specificații

ISBN-13: 9781483312682
ISBN-10: 1483312682
Pagini: 224
Dimensiuni: 152 x 229 mm
Ediția:Third Edition
Editura: SAGE Publications
Colecția Sage Publications, Inc
Seria Applied Social Research Methods

Locul publicării:Thousand Oaks, United States

Cuprins

1. Introduction: Focus Group History, Theory, and Practice
2. Group Dynamics and Focus Group Research
3. Focus Groups and the Research Toolbox
4. Recruiting Focus Group Participants and Designing the Interview Guide
5. The Focus Group Moderator
6. Conducting the Focus Group
7. Analyzing Focus Group Data
8. Focus Groups in Practice
9. Virtual Focus Groups and Other Group Methods
10. Conclusion

Descriere

This widely-cited book offers a unique blend of theory and practice in a single, easy-to-read source. It provides a systematic treatment of the design, conduct, and interpretation of focus group data within the context of social science research and theory.