Social Media Strategy de Julie Atherton

Social Media Strategy

Julie Atherton

Unlock the winning formula for implementing effective social media campaign strategies and enhancing ROI across digital channels with the third edition of this book, complete with comprehensive updates and latest developments.

Citește tot Restrânge

Toate formatele și edițiile

	Preț	Express
Paperback (2)	235^.70 lei 6-8 săpt.	+33^.24 lei 6-12 zile
Kogan Page – 31 oct 2023	235^.70 lei 6-8 săpt.	+33^.24 lei 6-12 zile
Kogan Page Ltd – 3 oct 2026	276^.35 lei Precomandă
Hardback (1)	409^.98 lei Precomandă
Kogan Page Ltd – 3 oct 2026	409^.98 lei Precomandă

Cuprins

Chapter - 00: Introduction - How to use this book; Chapter - 01: Understand how social media is utilized in business, marketing and interpreting customer expectations; Chapter - 02: Integrated customer engagement - How to ensure your social media strategy is integrated into your wider marketing and business development; Chapter - 03: Getting started - Aligning social media goals and KPIs with your wider business objectives; Chapter - 04: Audience - Using social listening to profile your networked audience and generate customer insights for a global social media strategy; Chapter - 05: Brand presence - How to drive action and engagement through integrated content marketing on social media; Chapter - 06: Campaigns - A quick step guide to organic and paid social media channel selection for your objectives and audiences; Chapter - 07: Measuring and benchmarking success - How and when do you know your social media strategy is working?; Chapter - 08: From customers to celebrities - Identifying and attracting a range of influencers to advocate for your brand; Chapter - 09: Crisis and reputation management for social media and PR - A clear guide for the unpredictable; Chapter - 10: Thoughts on the future of social - What will happen next?;