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Social Media Strategy de Julie Atherton

Social Media Strategy

Autor Julie Atherton
en Limba Engleză Paperback – 31 oct 2023
Create a long-term, integrated customer engagement strategy using effective social media campaigns that will enhance ROI across digital channels, employing structured and practical guidance in addition to global case studies.
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Specificații

ISBN-13: 9781398609990
ISBN-10: 1398609994
Pagini: 296
Dimensiuni: 157 x 233 x 20 mm
Greutate: 0.46 kg
Ediția:2nd edition
Editura: Kogan Page

Cuprins

Chapter - 00: Introduction - How to use this book; Chapter - 01: Understand how social media is utilized in business, marketing and interpreting customer expectations; Chapter - 02: Integrated customer engagement - How to ensure your social media strategy is integrated into your wider marketing and business development; Chapter - 03: Getting started - Aligning social media goals and KPIs with your wider business objectives; Chapter - 04: Audience - Using social listening to profile your networked audience and generate customer insights for a global social media strategy; Chapter - 05: Brand presence - How to drive action and engagement through integrated content marketing on social media; Chapter - 06: Campaigns - A quick step guide to organic and paid social media channel selection for your objectives and audiences; Chapter - 07: Measuring and benchmarking success - How and when do you know your social media strategy is working?; Chapter - 08: From customers to celebrities - Identifying and attracting a range of influencers to advocate for your brand; Chapter - 09: Crisis and reputation management for social media and PR - A clear guide for the unpredictable; Chapter - 10: Thoughts on the future of social - What will happen next?;

Descriere

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Unlock the winning formula for implementing effective social media campaign strategies and enhancing ROI across digital channels with the third edition of this book, complete with comprehensive updates and latest developments.