Based on the seven tenets of the Bushido code, used for Samurai warriors, Selling With Honor describes the pathway to honorable success in sales. Each of the tenets unlocks a better process for connecting with your clients at a deeper level and helping them see the value in you and in what you have to offer them. Using these tenets, along with the consultative sales process outlined in the book, you will create buying opportunities that your customers and clients will be thankful for. The objective of the process, which has been proven over and over again, is to build the relationship between you and your customer so they will think of only you when they need something related to your offerings.