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Selling Transformed – Develop the Sales Values which Deliver Competitive Advantage de Philip Squire

Selling Transformed – Develop the Sales Values which Deliver Competitive Advantage

Autor Philip Squire
en Limba Engleză Paperback – 2 dec 2020
Develop the selling skills that are proven to boost sales performance and results, with a greater understanding of the values that customers actually look for in sales people.
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  Kogan Page – 2 dec 2020 29841 lei  6-8 săpt.
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  Kogan Page – 2 dec 2020 66887 lei  6-8 săpt.

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Specificații

ISBN-13: 9781789665352
ISBN-10: 1789665353
Pagini: 272
Dimensiuni: 156 x 234 x 15 mm
Greutate: 0.39 kg
Editura: Kogan Page

Cuprins

Chapter - 00: Introduction; Chapter - 01: How history informs current sales practice; Chapter - 02: Sales psychology and the pressure of time; Chapter - 03: Changing sources of competitive advantage require a new selling paradigm; Chapter - 04: A new paradigm of selling based on values - the research journey; Chapter - 05: Values creating a positive or negative selling experience; Chapter - 06: Values that are an antecedent to trust; Chapter - 07: Principle one - the value of authenticity; Chapter - 08: Principle two - the value of client-centricity; Chapter - 09: Principle three - the value of proactive creativity; Chapter - 10: Principle four - the value of tactful audacity; Chapter - 11: Royal Caribbean International case study: turning a potential disaster into an opportunity; Chapter - 12: The role of leadership in transforming sales; Chapter - 13: Looking to the future;