This volume is a welcome addition in the field of sales and marketing with expert tips on professional and successful sales practice. Various important fields of knowledge pertaining to ideal customer care servicing, benefits of team work, customer understanding, retail culture and appropriate training have been beautifully described in an analytical way. With a writing style so simple and elegantly presented, the rich content matter thoroughly makes for an interesting read. For all those who really want to succeed at sales this book is all about how to be a great sales person & work towards bigger goals.