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Relationship-Oriented Sustainability Marketing de Guido Grunwald

Relationship-Oriented Sustainability Marketing: Palgrave Studies in Marketing, Organizations and Society

Autor Guido Grunwald, Ali Kara, John E. Spillan
en Limba Engleză Hardback – 27 mai 2025
Offering a comprehensive examination of relationship-oriented sustainability marketing in the contemporary landscape, this work will acquaint researchers with the challenges related to stakeholder engagement in sustainability marketing and advance scholarship on effectively managing stakeholder relationships.
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Specificații

ISBN-13: 9783031883484
ISBN-10: 3031883489
Pagini: 292
Dimensiuni: 153 x 216 x 21 mm
Greutate: 0.49 kg
Editura: Palgrave MacMillan
Colecția Palgrave Studies in Marketing, Organizations and Society
Seria Palgrave Studies in Marketing, Organizations and Society