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Refreshing Comms de Liz Atkin

Refreshing Comms

Autor Liz Atkin
en Limba Engleză Hardback – 6 mai 2024
Taking a fresh approach to internal communication, this book brings proven writing techniques and marketing strategies right into the heart of the workplace. Build productive employee relationships through results-driven, feel-good comms.
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Hardback 17048 lei

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Specificații

ISBN-13: 9781788605854
ISBN-10: 1788605853
Pagini: 232
Dimensiuni: 140 x 216 x 21 mm
Greutate: 0.43 kg
Editura: Practical Inspiration Publishing

Notă biografică

Liz Atkin is a brand copywriter and internal comms strategist who has spent her career using the power of words to positively influence people and inspire action.

Her own experience as CEO of an organization transitioning through change gave her first-hand insight into the way that internal communication can make or break a business.

She went on to spend 10 years working in the manufacturing industry assessing operational and workplace culture issues, advising MDs and senior managers in operations and HR, and providing solutions through training and consultancy.

Liz now combines her business experience, communication expertise and creative thinking to help businesses of all types engage with their target audiences - external and internal - through strategic positioning, powerful narrative and authentic messaging.