Rebrand Right

Rachel Fairley had never heard of brand until in her first job she helped the General Counsel value the business's intangible assets. Fascinated, Rachel decided to pursue a career repositioning brands to improve their impact and drive fresh growth.

Rachel has contributed to B2B and B2C business transformations across many industries, all over the world. Sometimes she does it by advising, sometimes by taking on the role of chief brand officer or marketing leader. All her work has come through client recommendations.

Rachel has a reputation for strategic thinking, creativity and pragmatism. Her positivity and infectious energy galvanize those around her and drive collaboration.

Rachel is partially deaf, having survived a brain tumour. Brought up in Edinburgh, she moved to London for a year in 1999; she still lives there with her husband and two sons. Rachel co-founded Rebrand Right with Sarah Robb.