Play Bigger: How Rebels and Innovators Create New Categories and Dominate Markets
Autor Al Ramadan, Dave Peterson, Christopher Lochhead, Kevin Maneyen Limba Engleză Paperback – 14 iun 2016
Jim Goetz, Partner, Sequoia Capital
Winning today isn't about beating the competition at the old game. It's about inventing a whole new game: creating a new market category, developing it and dominating it over time. The companies that succeed in this become Category Kings, famous brands that define the whole category - think Xerox, Google, Uber. Category kings are almost impossible to dethrone and take the lion's share of the category's economics. They play bigger than other companies.
In this farsighted, pioneering guide, the founders of Silicon Valley advisory firm Play Bigger introduce the new discipline of category design and its mechanics. By applying category design, companies can create new demand where none existed, conditioning customers' brains to change expectations and buying habits. While this discipline is crucial in the tech industry, it applies to every kind of industry and even to personal careers.
Play Bigger will show how any company can position themselves at the top of their own category, reap the rewards and alter the future.
| Toate formatele și edițiile | Preț | Express |
|---|---|---|
| Paperback (1) | 83.79 lei 3-5 săpt. | +47.40 lei 6-12 zile |
| Little Brown – 14 iun 2016 | 83.79 lei 3-5 săpt. | +47.40 lei 6-12 zile |
| Hardback (1) | 174.56 lei 3-5 săpt. | |
| Harpercollins – 14 iun 2016 | 174.56 lei 3-5 săpt. |
Preț: 83.79 lei
Preț vechi: 116.31 lei
-28%
Puncte Express: 126
Preț estimativ în valută:
14.83€ • 17.30$ • 12.84£
14.83€ • 17.30$ • 12.84£
Carte disponibilă
Livrare economică 05-19 februarie
Livrare express 21-27 ianuarie pentru 57.39 lei
Preluare comenzi: 021 569.72.76
Specificații
ISBN-13: 9780349411361
ISBN-10: 0349411360
Pagini: 272
Dimensiuni: 157 x 234 x 21 mm
Greutate: 0.33 kg
Editura: Little Brown
Colecția Piatkus
Locul publicării:London, United Kingdom
ISBN-10: 0349411360
Pagini: 272
Dimensiuni: 157 x 234 x 21 mm
Greutate: 0.33 kg
Editura: Little Brown
Colecția Piatkus
Locul publicării:London, United Kingdom
V-ar putea interesa
-
Preț: 103.42 lei -
-21%Preț: 59.85 lei75.38 lei -
Preț: 122.73 lei -
Preț: 169.41 lei -
Preț: 105.37 lei -
Preț: 177.28 lei -
No Rules Rules: Netflix and the Culture of ReinventionReed Hastings-20%Preț: 121.20 lei151.74 lei -
Preț: 287.70 lei -
Preț: 295.55 lei -
Retail Innovation ReframedGareth JudePreț: 313.67 lei -
Preț: 250.93 lei -
Preț: 278.68 lei -
Preț: 282.52 lei -
Preț: 279.91 lei -
Preț: 165.76 lei -
Preț: 252.70 lei -
Preț: 172.46 lei -
Preț: 141.49 lei -
-21%Preț: 59.42 lei75.11 lei -
Preț: 141.72 lei -
Preț: 180.46 lei -
-21%Preț: 59.30 lei75.05 lei -
Preț: 174.55 lei -
-21%Preț: 59.58 lei75.21 lei -
-12%Preț: 79.62 lei90.52 lei -
Preț: 144.21 lei -
The Retail Innovation Toolkit: 42 Category Management Tools for GrowthConstant BerkhoutPreț: 221.69 lei
Descriere
'The new how-to guide for entrepreneurs and executives who want to build legendary, enduring companies'
Jim Goetz, Partner, Sequoia Capital
Winning today isn't about beating the competition at the old game. It's about inventing a whole new game: creating a new market category, developing it and dominating it over time. The companies that succeed in this become Category Kings, famous brands that define the whole category - think Xerox, Google, Uber. Category kings are almost impossible to dethrone and take the lion's share of the category's economics. They play bigger than other companies.
In this farsighted, pioneering guide, the founders of Silicon Valley advisory firm Play Bigger introduce the new discipline of category design and its mechanics. By applying category design, companies can create new demand where none existed, conditioning customers' brains to change expectations and buying habits. While this discipline is crucial in the tech industry, it applies to every kind of industry and even to personal careers.
Play Bigger will show how any company can position themselves at the top of their own category, reap the rewards and alter the future.
Recenzii
I can't overstate how much these guys are the heaviest lead foot on any gas pedal in Silicon Valley.
Every entrepreneur looking to alter the landscape and every CEO looking to reimagine their business can learn from this book. Play Bigger provides inspiration and a framework for building companies that transcend gravity.
Play Bigger is the new how-to guide for entrepreneurs and executives who want to build legendary, enduring companies.
Business leaders of the future need to create movements with passionate employees and fans that change the world's point of view, not just companies with employees that sell products. Play Bigger shows how category design is the roadmap for making this happen.
Every entrepreneur who wants to take their game to the next level needs to read this book. Category design applies to sports governing bodies, event owners, national teams and even athletes.
Category design is a principle that every successful entrepreneur has intuitively embraced. Now it is outlined here in Play Bigger for all business executives to learn and apply. An absolute must read for every person interested in the secret sauce found in Silicon Valley.
The news is out, it is not start-ups that count but those that are first to global scale: Category Kings. The authors write intelligently and entertainingly about the scale-up process and how it can be systematised and engineered. This is an easy book to read on a very complex and important topic. The paranoid will be sure to read it first. And only they survive.
Smart, fast-paced and a thoroughly inspiring read. This book takes a fascinating look at how the most successful companies of today, the past and the future are creating and dominating entirely new categories. Every business leader interested in learning how to make it REALLY big must absolutely read this book.
'The new how-to guide for entrepreneurs and executives who want to build legendary, enduring companies'
Jim Goetz, Partner, Sequoia Capital
Winning today isn't about beating the competition at the old game. It's about inventing a whole new game: creating a new market category, developing it and dominating it over time. The companies that succeed in this become Category Kings, famous brands that define the whole category - think Xerox, Google, Uber. Category kings are almost impossible to dethrone and take the lion's share of the category's economics. They play bigger than other companies.
In this farsighted, pioneering guide, the founders of Silicon Valley advisory firm Play Bigger introduce the new discipline of category design and its mechanics. By applying category design, companies can create new demand where none existed, conditioning customers' brains to change expectations and buying habits. While this discipline is crucial in the tech industry, it applies to every kind of industry and even to personal careers.
Play Bigger will show how any company can position themselves at the top of their own category, reap the rewards and alter the future.
Every entrepreneur looking to alter the landscape and every CEO looking to reimagine their business can learn from this book. Play Bigger provides inspiration and a framework for building companies that transcend gravity.
Play Bigger is the new how-to guide for entrepreneurs and executives who want to build legendary, enduring companies.
Business leaders of the future need to create movements with passionate employees and fans that change the world's point of view, not just companies with employees that sell products. Play Bigger shows how category design is the roadmap for making this happen.
Every entrepreneur who wants to take their game to the next level needs to read this book. Category design applies to sports governing bodies, event owners, national teams and even athletes.
Category design is a principle that every successful entrepreneur has intuitively embraced. Now it is outlined here in Play Bigger for all business executives to learn and apply. An absolute must read for every person interested in the secret sauce found in Silicon Valley.
The news is out, it is not start-ups that count but those that are first to global scale: Category Kings. The authors write intelligently and entertainingly about the scale-up process and how it can be systematised and engineered. This is an easy book to read on a very complex and important topic. The paranoid will be sure to read it first. And only they survive.
Smart, fast-paced and a thoroughly inspiring read. This book takes a fascinating look at how the most successful companies of today, the past and the future are creating and dominating entirely new categories. Every business leader interested in learning how to make it REALLY big must absolutely read this book.
'The new how-to guide for entrepreneurs and executives who want to build legendary, enduring companies'
Jim Goetz, Partner, Sequoia Capital
Winning today isn't about beating the competition at the old game. It's about inventing a whole new game: creating a new market category, developing it and dominating it over time. The companies that succeed in this become Category Kings, famous brands that define the whole category - think Xerox, Google, Uber. Category kings are almost impossible to dethrone and take the lion's share of the category's economics. They play bigger than other companies.
In this farsighted, pioneering guide, the founders of Silicon Valley advisory firm Play Bigger introduce the new discipline of category design and its mechanics. By applying category design, companies can create new demand where none existed, conditioning customers' brains to change expectations and buying habits. While this discipline is crucial in the tech industry, it applies to every kind of industry and even to personal careers.
Play Bigger will show how any company can position themselves at the top of their own category, reap the rewards and alter the future.
Notă biografică
Dave Peterson, Al Ramadan and Christopher Lochhead are the founders of Play Bigger, a consulting firm in Silicon Valley that is on a mission to position great technology companies to become Category Kings. They specialize in category design - the discipline of conditioning a market to generate market pull and market cap. Dave, Al and Christopher are former entrepreneurs and executives with twenty-five year careers in the technology business. Today they are players turned coaches. For PLAY BIGGER they have joined forces with veteran journalist Kevin Maney.
Textul de pe ultima copertă
What do Facebook, Google, Salesforce.com, Uber, VMware, Netflix, IKEA, Birds Eye, 5-hour Energy, and Pixar have in common?
In what way does Apple work like the 165-year-old glass company, Corning?
How do you explain why some start-ups last and build value while others shoot up and then flame out?
Why was Elvis not just the King, but a category king?
The key to each has to do with creating, developing, and dominating new categories of products and services.
Stick around and we’ll tell you how that’s done.
Winning today isn’t about beating the competition at the old game. It’s about inventing a whole new game—defining a new market category, developing it, and dominating it over time. You can’t build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, you’re going to lose.
In this farsighted, pioneering guide, the founders of Silicon Valley advisory firm Play Bigger rely on data analysis and interviews to understand the inner workings of “category kings”—companies such as Amazon, Salesforce, Uber, and IKEA that give us new ways of living, thinking, or doing business, often solving problems we didn’t know we had.
It’s not about disruption anymore—it’s about creation. Category kings are the explosive and enduring companies that create value over time by opening up a category with vast potential and setting themselves up to control the majority of it. Category kings take seventy to eighty percent of the category’s economics. Category kings become famous brands because they become the symbol of the whole category—think Xerox, Google, Uber. A category king is almost impossible to challenge. These are the companies that shape our lives and alter the future. They play bigger than other companies.
In Play Bigger, the authors assemble their findings to introduce the new discipline of category design. By applying category design, companies can create new demand where none existed, conditioning customers’ brains to change expectations and buying habits. While this discipline is crucial in the tech industry, it applies to every kind of industry and even to personal careers.
In what way does Apple work like the 165-year-old glass company, Corning?
How do you explain why some start-ups last and build value while others shoot up and then flame out?
Why was Elvis not just the King, but a category king?
The key to each has to do with creating, developing, and dominating new categories of products and services.
Stick around and we’ll tell you how that’s done.
Winning today isn’t about beating the competition at the old game. It’s about inventing a whole new game—defining a new market category, developing it, and dominating it over time. You can’t build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, you’re going to lose.
In this farsighted, pioneering guide, the founders of Silicon Valley advisory firm Play Bigger rely on data analysis and interviews to understand the inner workings of “category kings”—companies such as Amazon, Salesforce, Uber, and IKEA that give us new ways of living, thinking, or doing business, often solving problems we didn’t know we had.
It’s not about disruption anymore—it’s about creation. Category kings are the explosive and enduring companies that create value over time by opening up a category with vast potential and setting themselves up to control the majority of it. Category kings take seventy to eighty percent of the category’s economics. Category kings become famous brands because they become the symbol of the whole category—think Xerox, Google, Uber. A category king is almost impossible to challenge. These are the companies that shape our lives and alter the future. They play bigger than other companies.
In Play Bigger, the authors assemble their findings to introduce the new discipline of category design. By applying category design, companies can create new demand where none existed, conditioning customers’ brains to change expectations and buying habits. While this discipline is crucial in the tech industry, it applies to every kind of industry and even to personal careers.