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Future-Ready Retail de Ibrahim Ibrahim

Future-Ready Retail

Autor Ibrahim Ibrahim
en Limba Engleză Paperback – 28 iun 2022
Understand how you can successfully reposition high street retail and the shopping mall in response to changing consumer needs and issues around health, wellness, social distancing and the impact of online commerce.
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Specificații

ISBN-13: 9781398603349
ISBN-10: 1398603341
Pagini: 280
Dimensiuni: 156 x 234 x 19 mm
Greutate: 0.63 kg
Editura: Kogan Page

Notă biografică

Ibrahim Ibrahim is a futurist, retail strategist and designer. He originally trained as an aeronautical engineer and then as an industrial designer. He has been a regular speaker at global design, retail and architectural conferences and events. He is the managing director of Portland Design in London, UK, part of the award-winning Chicago-based Perkins & Will global architecture and design network.

Cuprins

Chapter - 00: Introduction; Chapter - 01: Entropy, retail and defining the place experience; Chapter - 02: A new audience; Chapter - 03: A new customer journey; Chapter - 04: Reinventing convenience; Chapter - 05: Reconnecting to community; Chapter - 06: Remaking place; Chapter - 07: Repositioning value; Chapter - 08: Data, new revenue models, new value metrics; Chapter - 09: A people revolution; Chapter - 10: The future of our high streets; Chapter - 11: Post-pandemic reality; Chapter - 12: Final thoughts;

Descriere

Traditional shops are facing challenging and unprecedented times. Future-Ready Retail explains how changing consumer needs, the impact of digital and the issues around health, wellness and distancing have transformed retail and provides compelling solutions to help reimagine the high street and out-of-town malls. Conventional high streets, shopping arcades and retail malls throughout the world no longer attract the crowds needed to sustain them as successful commercial spaces.

Suffering from the effects of online shopping, changing consumer attitudes and expectations, and the legacy impact of social distancing, there's a sense of urgency and the need to address the decline in physical retail. Future-Ready Retail provides in-depth analysis of how consumers, health, data and new technologies will continue irreversibly to shake up physical shops and permanently shape the future of traditional retail. Arguing that to be future-ready, retail needs to be driven by people and places, not solely real estate, the book explains how brands can develop strategies to create shops whose main purpose is to recruit, retain and delight customers.

Featuring case studies from successful global brand, retail futurist and designer Ibrahim Ibrahim identifies key retail-cultural trends, shows why it's important to make retail space physically smarter and how to use touch points such as social, website and apps alongside the physical space, to achieve a seamless, enjoyable and profitable retail experience.