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Planning and Managing Public Relations Campaigns – A Strategic Approach de Anne Gregory

Planning and Managing Public Relations Campaigns – A Strategic Approach: PR In Practice

Autor Anne Gregory
en Limba Engleză Hardback – 2 dec 2020
A definitive guide to planning PR and event campaigns. Contains everything readers need to know to design, execute and evaluate campaigns of any size, with techniques laid out and explained clearly.
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  Kogan Page – 2 dec 2020 31485 lei  3-5 săpt. +3310 lei  7-13 zile
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  Kogan Page – 2 dec 2020 67269 lei  6-8 săpt.

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Specificații

ISBN-13: 9781789663235
ISBN-10: 1789663237
Pagini: 352
Dimensiuni: 164 x 240 x 28 mm
Greutate: 0.67 kg
Ediția:00005
Editura: Kogan Page
Seria PR In Practice

Descriere

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A definitive guide to planning PR and event campaigns. Contains everything readers need to know to design, execute and evaluate campaigns of any size, with techniques laid out and explained clearly.