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No B.S. Direct Marketing de Dan S Kennedy

No B.S. Direct Marketing

Autor Dan S Kennedy
en Limba Engleză Paperback – 21 mai 2024
Transform Your "Ordinary" Business into an EXTRAORDINARY MONEY MACHINEMost "ordinary" businesses advertise and market like the big brand-name companies, so they spend (waste) money on image, brand, and presence. But copycatting the big brand-name companies is like a rabbit behaving like the lion. It makes no sense.
Direct marketing expert Dan Kennedy and his team of elite consultants-all successful at borrowing strategies from pure direct marketing businesses like QVC, J. Peterman, Zappos, and Publishers Clearinghouse-deliver the fundamentals of direct marketing as it can be applied to any business, sales career, or professional practice. Then, they take you behind the scenes of exceptionally successful non-direct marketing businesses and show you how to cash in using their unorthodox direct marketing strategies.
You'll learn the customer-getting, sales-boosting tactics you never knew existed and master Dan's 10 No B.S. Rules of Direct Marketing for Non-Direct Marketing Businesses:
  • Rule #1: There Will ALWAYS Be an Offer or Offers
  • Rule #2: There Will Be Reason to Respond Right Now
  • Rule #3: You Will Give Clear Instructions
  • Rule #4: There Will Be Tracking, Measurement, and Accountability
  • Rule #5: Only No-Cost Brand-Building
  • Rule #6: There Will Be Follow-up
  • Rule #7: There Will Be Strong Copy
  • Rule #8: It Will Look Like Mail-Order Advertising
  • Rule #9: Results Rule. Period
  • Rule #10: You Will Be a Tough-Minded Disciplinarian and Put Your Business on a Strict Direct Marketing Diet
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Specificații

ISBN-13: 9781642011685
ISBN-10: 1642011681
Pagini: 244
Dimensiuni: 150 x 225 x 12 mm
Greutate: 0.32 kg
Ediția:4th edition
Editura: Entrepreneur Press

Notă biografică

Dan S. Kennedy is the provocative, truth-telling author of the popular "No B.S." book series; a serial, successful, multi­ millionaire entrepreneur; trusted marketing advisor, consultant and coach to hundreds of private entrepreneurial clients running businesses from $1-million to $ 1-billion in size. He influences over 1-million independent business owners annually through his newsletters, tele-coaching programs, local chapters and Kennedy Study Group meetings in over 100 cities, and has a network of consultants in nearly 150 different business and industry categories and professions. Dan lives in Northfield, OH.

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Transform Your "Ordinary" Business into an EXTRAORDINARY MONEY MACHINE

Most "ordinary" businesses advertise and market like the big brand-name companies, so they spend (waste) money on image, brand, and presence. But copycatting the big brand-name companies is like a rabbit behaving like the lion. It makes no sense.

Direct marketing expert Dan Kennedy and his team of elite consultants--all successful at borrowing strategies from pure direct marketing businesses like QVC, J. Peterman, Zappos, and Publishers Clearinghouse--deliver the fundamentals of direct marketing as it can be applied to any business, sales career, or professional practice. Then, they take you behind the scenes of exceptionally successful non-direct marketing businesses and show you how to cash in using their unorthodox direct marketing strategies.

You'll learn the customer-getting, sales-boosting tactics you never knew existed and master Dan's 10 No B.S. Rules of Direct Marketing for Non-Direct Marketing Businesses:

  • Rule #1: There Will ALWAYS Be an Offer or Offers
  • Rule #2: There Will Be Reason to Respond Right Now
  • Rule #3: You Will Give Clear Instructions
  • Rule #4: There Will Be Tracking, Measurement, and Accountability
  • Rule #5: Only No-Cost Brand-Building
  • Rule #6: There Will Be Follow-up
  • Rule #7: There Will Be Strong Copy
  • Rule #8: It Will Look Like Mail-Order Advertising
  • Rule #9: Results Rule. Period
  • Rule #10: You Will Be a Tough-Minded Disciplinarian and Put Your Business on a Strict Direct Marketing Diet