Anticipate the needs of your customers and launch your new product or service successfully Know the insider secrets, get your products to market, and make money! Looking to improve your product development process? This practical, behind-the-scenes guide provides the edge you need to develop and launch new products or services. No matter your size or type of business, you get tips for generating winning ideas, satisfying your customers, planning a blockbuster launch, and increasing your chances of market success. * Develop your NPD strategy * Generate ideas forproducts and services * Understand what your customers really want * Keep projects on track * Have effective cross-functional teams * Collaborate with global partners