Research Methodology in Marketing: Theory Development, Empirical Approaches and Philosophy of Science Considerations Autor Martin Eisend et al. 15 mar 2019 Hardback Preț: 911.49 lei 1111.57 lei 6-8 săpt. -18%
Advances in Advertising Research (Vol. III): Current Insights and Future Trends European Advertising Academy Editat de Tobias Langner et al. 18 iul 2014 Paperback Preț: 381.72 lei 6-8 săpt.
Advances in Advertising Research (Vol. VI): The Digital, the Classic, the Subtle, and the Alternative European Advertising Academy Editat de Peeter Verlegh et al. 23 aug 2016 Paperback Preț: 380.46 lei 6-8 săpt.
Advances in Advertising Research VIII: Challenges in an Age of Dis-Engagement European Advertising Academy Editat de Vesna Zabkar et al. 12 mai 2018 Paperback Preț: 371.37 lei 6-8 săpt.
Advances in Advertising Research IX: Power to Consumers European Advertising Academy Editat de Verolien Cauberghe et al. 25 dec 2018 Paperback Preț: 616.45 lei 725.24 lei 6-8 săpt. -15%
Advances in Advertising Research (Vol. VII): Bridging the Gap between Advertising Academia and Practice European Advertising Academy Editat de George Christodoulides et al. 15 iun 2018 Paperback Preț: 614.73 lei 723.21 lei 6-8 săpt. -15%
Dynamic Capabilities and Relationships: Discourses, Concepts, and Reflections Contributions to Management Science Editat de Tomás Bayón et al. 29 oct 2022 Paperback Preț: 901.48 lei 1099.37 lei 6-8 săpt. -18%