Research Methodology in Marketing: Theory Development, Empirical Approaches and Philosophy of Science Considerations Autor Martin Eisend et al. 15 mar 2019 Hardback Preț: 911.49 lei 1111.57 lei 6-8 săpt. -18%
Empirische Mastertechniken: Eine anwendungsorientierte Einführung für die Marketing- und Managementforschung Editat de Carsten Baumgarth et al. 26 aug 2009 Paperback Preț: 482.32 lei 524.25 lei Indisponibil temporar -8%
Advances in Advertising Research (Vol. III): Current Insights and Future Trends European Advertising Academy Editat de Tobias Langner et al. 18 iul 2014 Paperback Preț: 381.72 lei 6-8 săpt.
Advances in Advertising Research (Vol. VI): The Digital, the Classic, the Subtle, and the Alternative European Advertising Academy Editat de Peeter Verlegh et al. 15 sep 2015 Hardback Preț: 383.03 lei 6-8 săpt.
Advances in Advertising Research IX: Power to Consumers European Advertising Academy Editat de Verolien Cauberghe et al. 17 iul 2018 Hardback Preț: 621.67 lei 731.37 lei 6-8 săpt. -15%
Grundlagen empirischer Forschung: Zur Methodologie in der Betriebswirtschaftslehre Autor Martin Eisend et al. 19 dec 2023 Paperback Preț: 278.99 lei 6-8 săpt.
Advances in Advertising Research VIII: Challenges in an Age of Dis-Engagement European Advertising Academy Editat de Vesna Zabkar et al. 29 iun 2017 Hardback Preț: 377.48 lei 6-8 săpt.
Glaubwürdigkeit in der Marketingkommunikation: Konzeption, Einflussfaktoren und Wirkungspotenzial Marketing-Management Autor Martin Eisend 26 noi 2003 Paperback Preț: 450.29 lei 529.76 lei 6-8 săpt. -15%
Marketingkommunikation Autor Martin Eisend 27 ian 2025 Mixed media product Preț: 274.51 lei 6-8 săpt.
Advances in Advertising Research (Vol. VII): Bridging the Gap between Advertising Academia and Practice European Advertising Academy Editat de George Christodoulides et al. 13 sep 2016 Hardback Preț: 619.45 lei 728.76 lei 6-8 săpt. -15%
Metaanalyse Sozialwissenschaftliche Forschungsmethoden, nr. 8 Autor Martin Eisend 29 ian 2014 Paperback Preț: 120.36 lei Indisponibil temporar
Dynamic Capabilities and Relationships: Discourses, Concepts, and Reflections Contributions to Management Science Editat de Tomás Bayón et al. 29 oct 2022 Paperback Preț: 901.48 lei 1099.37 lei 6-8 săpt. -18%