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Marketing de David Mercer

Marketing

Autor David Mercer
en Limba Engleză Paperback – 5 feb 1996
The second edition of this widely adopted text is a complete guide to the entire discipline of marketing, including the latest developments in areas such as:

  • Category management.

  • Database marketing.

  • Loyalty Schemes.

  • Marketing investment.

  • Relationship marketing.

The structure has been simplified so that the length of time to study all the material in the book has now been reduced by a quarter. The text is clearly structured in a modular fashion so that only the material needed for the specific course being studied need be referred to. The emphasis is on learning, rather than on reading, using well-tried distance learning techniques.
Competitively prices, Marketing is designed as a first choice text for marketing undergraduates, MBA students and those taking professional examinations.
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Specificații

ISBN-13: 9780631196389
ISBN-10: 0631196382
Pagini: 576
Dimensiuni: 189 x 246 x 31 mm
Greutate: 1.1 kg
Ediția:2nd Revised edition
Editura: Wiley
Locul publicării:Chichester, United Kingdom

Public țintă

full and part–time students of undergraduate and postgraduate courses in marketing

Descriere

Since it was published, Marketing has established itself as a first choice text for marketing undergraduates, MBA students and those taking professional examinations. Marketing is exceptionally easy to use, is comprehensive, international, up--to--date and innovative.