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Marketing Financial Services

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Notă GoodReads:
en Limba Engleză Carte Paperback – 19 May 2010
A comprehensive guide to decision making for students of Financial Services Marketing, or marketers working within the financial services sector. The 2nd edition is fully comprehensively revised and updated, with a new structure, many new chapters, a range of international case studies and vignettes and well-developed pedagogical features.
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Specificații

ISBN-13: 9780230201187
ISBN-10: 0230201180
Pagini: 404
Ilustrații: 40 b/w tables, 30 diagrams, 10 b/w photos
Dimensiuni: 189 x 246 x 25 mm
Greutate: 0.82 kg
Ediția: Revizuită
Editura: Macmillan Education UK
Colecția Red Globe Press
Locul publicării: London, United Kingdom

Cuprins

Marketing and financial services: – an overview.- The financial services environment.- The Financial Services Customer.- Segmenting& Targeting the Financial Services Marketplace.- Information for marketing financial services.- Relationship Marketing in Financial Services.- Building and sustaining the financial services brand.- Creating value: the financial services product.- Pricing and Value in Financial Services.- Distributing Financial Services.- Communicating in the Marketing of Financial Services.- Marketing Strategies in Financial Services.