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Managing Change for Competitive Success

Autor Andrew M. Pettigrew, Richard Whipp
en Limba Engleză Paperback – noi 1993
This extremely successful book, already in use on courses in hardback, is now being made available in paperback. Based on a major in-depth study of four UK industry sectors, the book provides an authoritative and searching analysis of how UK companies manage strategic change and how it affects their competitive performance. The authors focus on the key question of why firms operating in the same industry produce varying performances over time. As a result they have been able to pinpoint the differences in the way that change is managed from business to business and identify the common problems across industry sectors.
Managing Change for Competitive Success
  • Explores both high and low performance at company level
  • Stresses that managing change is a long-term process requiring continual adjustment to uncertainty and complexity
  • Uses numerous practical case studies in explaining performance differences
Combining theory with real practice Managing Change for Competitive Success is an essential resource for all students of Strategic Management.
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Specificații

ISBN-13: 9780631191421
ISBN-10: 0631191429
Pagini: 340
Dimensiuni: 152 x 229 x 20 mm
Greutate: 0.55 kg
Editura: Wiley
Locul publicării:Chichester, United Kingdom

Public țintă

undergraduates and MBA students of strategy, corporate strategy, strategic change and strategic management.

Descriere

This extremely successful book, already in use on courses in hardback, is now being made available in paperback. Based on a major in--depth study of four UK industry sectors, the book provides an authoritative and searching analysis of how UK companies manage strategic change and how it effects their competitive performance.