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Mail Surveys: Improving the Quality: Applied Social Research Methods, cartea 40

Autor Thomas W. Mangione
en Limba Engleză Paperback – 18 oct 1995
Students and researchers who want to improve the quality of their mail-survey data collection will find this book invaluable. The author considers such issues as: reducing sampling bias; questioning response errors; and obtaining good response rates from a mail surveys. The book also offers useful insights and tips on: problems to avoid in mail surveys; what type of rating scales to use; open-ended versus closed-ended questions; screening questions and skip instructions; question and response order effects; sampling strategies; and ways to reduce nonresponse errors - for example, by prenotification or incentives.
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Specificații

ISBN-13: 9780803946637
ISBN-10: 0803946635
Pagini: 144
Ilustrații: 1
Dimensiuni: 140 x 216 x 10 mm
Greutate: 0.2 kg
Ediția:New.
Editura: SAGE Publications
Colecția Sage Publications, Inc
Seria Applied Social Research Methods

Locul publicării:Thousand Oaks, United States

Cuprins

Introduction
The Basics of Question Design
Question Design
The Advanced Course
The Basics of Sampling
Pitfalls in Sampling
The Basics of Avoiding Nonresponse Errors
Additional Ways to Reduce Nonresponse Errors
The Benefits of Aesthetics and Good Management
Preparing the Data for Analysis
A Summary from a Total Survey Design Perspective

Descriere

Students and researchers who want to improve the quality of their mail-survey data collection will find this book invaluable. The author considers such issues as: reducing sampling bias; questioning response errors; and obtaining good response rates from mail surveys. The book also offers useful insights and tips on: problems to avoid in mail surveys; what type of rating scales to use; open-ended versus closed-ended questions; screening questions and skip instructions; question and response order effects; sampling strategies; and ways to reduce nonresponse errors - for example, by prenotification or incentives.