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Improving Survey Questions: Design and Evaluation: Applied Social Research Methods, cartea 38

Autor Floyd J. Fowler
en Limba Engleză Paperback – 27 sep 1995
What is a good question? Although there are several potential sources for error in survey data, the validity of surveys is dependent upon the design of the question asked. This invaluable book shows how to word and format questions that will evoke the kind of answers for which they are designed and how to evaluate empirically survey questions. In addition, the book covers: how to write good questions aimed at collecting information about objective facts and events; measuring subjective phenomena; some alternative methods for attacking common measurement problems; how to evaluate the extent to which questions are consistently understood and administered; and how to evaluate the data resulting from a set of questions.
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Specificații

ISBN-13: 9780803945838
ISBN-10: 0803945833
Pagini: 200
Ilustrații: Illustrations
Dimensiuni: 140 x 216 x 13 mm
Greutate: 0.29 kg
Ediția:1
Editura: SAGE Publications
Colecția Sage Publications, Inc
Seria Applied Social Research Methods

Locul publicării:Thousand Oaks, United States

Cuprins

Questions as Measures
An Overview
Designing Questions to Gather Factual Data
Questions to Measure Subjective States
Some General Rules for Designing Good Survey Instruments
Presurvey Evaluation of Questions
Assessing the Validity of Survey Questions
Question Design and Evaluation Issues in Perspective

Descriere

What is a good question? Although there are several potential sources for error in survey data, the validity of surveys is dependent upon the design of the question asked. This invaluable book shows how to word and format questions that will evoke the kind of answers for which they are designed and how to evaluate empirically survey questions. In addition, the book covers how to write good questions aimed at collecting information about objective facts and events, measuring subjective phenomena, some alternative methods for attacking common measurement problems, how to evaluate the extent to which questions are consistently understood and administered, and how to evaluate the data resulting from a set of questions.