Designing and Conducting Survey Research: A Comprehensive GuideDe (autor) Louis M. Rea, Richard A. Parker
en Limba Engleză Carte Paperback – 21 Oct 2014
The industry standard guide, updated with new ideas and SPSS analysis techniques Designing and Conducting Survey Research: A Comprehensive Guide Fourth Edition is the industry standard resource that covers all major components of the survey process, updated to include new data analysis techniques and SPSS procedures with sample data sets online. The book offers practical, actionable guidance on constructing the instrument, administrating the process, and analyzing and reporting the results, providing extensive examples and worksheets that demonstrate the appropriate use of survey and data techniques. By clarifying complex statistical concepts and modern analysis methods, this guide enables readers to conduct a survey research project from initial focus concept to the final report.
Public and nonprofit managers with survey research responsibilities need to stay up–to–date on the latest methods, techniques, and best practices for optimal data collection, analysis, and reporting. Designing and Conducting Survey Research is a complete resource, answering the "what", "why", and "how" every step of the way, and providing the latest information about technological advancements in data analysis. The updated fourth edition contains step–by–step SPSS data entry and analysis procedures, as well as SPSS examples throughout the text, using real data sets from real–world studies. Other new information includes topics like:
- Nonresponse error/bias
- Ethical concerns and special populations
- Cell phone samples in telephone surveys
- Subsample screening and complex skip patterns
The fourth edition also contains new information on the growing importance of focus groups, and places a special emphasis on data quality including size and variability. Those who employ survey research methods will find that Designing and Conducting Survey Research contains all the information needed to better design, conduct, and analyze a more effective survey.
Dimensiuni: 179 x 235 x 18 mm
Greutate: 0.57 kg
Ediția: 4th Edition
Locul publicării: Hoboken, United States
Public țintăQuantitative, research and survey methods courses in public and nonprofit management programs, city/urban planning and policy courses. Individuals working in public organizations who conduct surveys, hire survey consultants, write/read reports or make policy decisions based on survey data.
Textul de pe ultima copertă
METHODOLOGICALLY SOUND SURVEY RESEARCH EXPLAINED IN ONE ACCESSIBLE VOLUME
Since it was first published in 1992, Designing and Conducting Survey Research has become the standard reference in the field for public and nonprofit managers who are responsible for conducting effective and meaningful survey research. The authors have continually made revisions based on firsthand experience, ensuring that the methods described in this text are in line with the latest standards and organizational demands. This updated fourth edition builds on the first three editions, introducing step–by–step procedures for conducting data analysis with SPSS statistical software.
New in this edition:
- Detailed examples from recent real–world research
- How–to instructions for implementing analysis with SPSS
- Updated ethical considerations for conducting survey research
- Guidelines for using cell phone samples and Internet surveys
- Full coverage of survey nonresponse error
- Tips for surveying special populations, including multicultural surveys and screening for subsamples
Designing and Conducting Survey Research is a practical guide to conducting survey research. It comprehensively explains all major components of surveys, starting with developing questionnaires and progressing through preparation of the final report. Clear, concise, and accessible, this guide demystifies even complex statistical concepts, enabling you to conduct robust research with far–reaching results.
Figures, Tables, Exhibits, and Worksheets vii
The Authors xv
Part One: Developing and Administering Questionnaires 1
1 An Overview of the Sample Survey Process 3
2 Designing Effective Questionnaires: Basic Guidelines 36
3 Developing Survey Questions 59
4 Using Focus Groups in the Survey Research Process 80
Part Two: Ensuring Scientific Accuracy 97
5 Descriptive Statistics: Measures of Central Tendency and Dispersion 99
6 The Theoretical Basis of Sampling 135
7 Confidence Intervals and Basic Hypothesis Testing 146
8 Determining the Sample Size 163
9 Selecting and Obtaining a Representative Sample 177
Part Three: Presenting and Analyzing Survey Results 201
10 Analyzing Cross–Tabulated Data 203
11 Testing the Difference between Means 235
12 Regression and Correlation 261
13 Preparing an Effective Final Report 292
Resource A: Table of Areas of a Standard Normal Distribution 305
Resource B: Glossary 311
LOUIS M. REA is emeritus professor of city planning and former director of the School of Public Affairs at San Diego State University. He is an established survey research consultant to numerous municipal jurisdictions and private businesses and also has extensive experience as a researcher. Rea has taught graduate courses in statistical analysis, survey research, and topics in urban planning.
RICHARD A. PARKER is emeritus professor in the School of Public Affairs at San Diego State University. He is also a market research and economic consultant to the public and private sectors. He specializes in survey research for housing, retail, commercial, water supply, and transportation development and is a widely published author of books and articles.