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Kellogg on Strategy de David Dranove

Kellogg on Strategy

Autor David Dranove, Sonia Marciano
en Limba Engleză Hardback – iul 2005
Written for business executives and MBA students, Kellogg on Strategy is a practical guide to choosing the right strategy for your business and applying it correctly. Rather than covering the basics of strategy, this expert guide shows you how to use strategy effectively so your business can succeed. You'll learn to analyze your current competitive position, develop the perfect strategy to match your goals, and apply that strategy thoughtfully and effectively. Inside, you'll find expert guidance on: * Measuring your firm's competitive advantage * Analyzing opportunities and threats in your industry * Responding to a competitor's strategy and pricing * Coping with entry into new markets * Positioning your firm against the competition * Developing a sustainable, long-term competitive advantage * And much more
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Specificații

ISBN-13: 9780471478553
ISBN-10: 0471478555
Pagini: 240
Dimensiuni: 162 x 238 x 24 mm
Greutate: 0.42 kg
Editura: Wiley
Locul publicării:Hoboken, United States

Public țintă

CEOS, senior management, consultants, MBA students.

Notă biografică

DAVID DRANOVE is the Walter McNerney Distinguished Professor of Health Industry Management and Professor of Management and Strategy at the Kellogg Graduate School of Management. He is also the former chair of the Department of Management and Strategy at the Kellogg School. Widely published in a number of business journals, he is also the coauthor of Economics of Strategy, from Wiley.
SONIA MARCIANO is Institute Fellow and Senior Lecturer at The Institute for Strategy and Competitiveness at the Harvard Business School. Previously, she was Clinical Professor of Management and Strategy at the Kellogg School and Adjunct Professor of Strategy at The University of Chicago.

Descriere

Creating and sustaining a profitable business requires close adherence to the fundamentals of business strategy. Fortunately, the basics of business strategy can be boiled down to three simple principles: Firms must create value for their customers; they must fend off competition; and they must ensure that their strategic position endures.