Innovation Management
Autor Keith Goffin, Rick Mitchellen Limba Engleză Hardback – 29 mai 2025
Structured around the authors' original Innovation Pentathlon framework, the book explains what innovation is, why it is important and how it can be managed. Built upon the authors' extensive experience and with case studies covering companies from Tetley Tea to Singapore Airlines, this is a vital resource for students aiming to succeed in both their academic and professional lives.
New to this edition:
- Embedded critical reflections on all aspects of management combined with practical 'management recommendations', ensuring the textbook is highly relevant to current practicing managers while preparing students for their management careers post-study.
- Extended chapter on innovation management in the service industries to reflect the increased importance of this sector.
With a careful balance of both theory and practice, an improved structure and a new and updated companion website, this is the essential companion for upper-level undergraduate, postgraduate and MBA students of innovation management.
| Toate formatele și edițiile | Preț | Express |
|---|---|---|
| Paperback (2) | 363.77 lei 22-36 zile | +74.27 lei 5-11 zile |
| Bloomsbury Publishing – 13 iun 2025 | 363.77 lei 22-36 zile | +74.27 lei 5-11 zile |
| Bloomsbury Publishing – 4 noi 2016 | 375.99 lei 22-36 zile | +80.82 lei 5-11 zile |
| Hardback (1) | 1044.55 lei 22-36 zile | |
| Bloomsbury Publishing – 29 mai 2025 | 1044.55 lei 22-36 zile |
Preț: 1044.55 lei
Preț vechi: 1577.07 lei
-34%
184.93€ • 215.33$ • 160.65£
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Specificații
ISBN-10: 1350337978
Pagini: 496
Dimensiuni: 180 x 254 x 32 mm
Greutate: 1.1 kg
Ediția:4
Editura: Bloomsbury Publishing
Colecția Bloomsbury Academic
Locul publicării:London, United Kingdom
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Cuprins
2. Innovation in Context
3. Service Innovation
4. Developing an Innovation Strategy
5. Generating Innovative Ideas
6. Selecting the Innovation Portfolio
7. Implementing Innovations
8. People, Culture and Organization
9. Innovation-Performance and Capability
Recenzii
'Everyone talks about innovation but how can Innovation Management be taught to university students from different backgrounds, market environments and policies? Keith Goffin's and Rick Mitchell's Innovation Management takes a step-by-step approach to facilitate teaching such a challenging subject, offering case-studies and explanatory graphs that are easy for students to understand and for lecturers to use as a basis for workshops and interactive lectures. I particularly valued the carefully written questions at the end of each case study and chapter that offer additional opportunities for in-depth discussions, revision and consolidating learning.'
'I am impressed after reading Goffin and Mitchell's latest version of the Innovation Management textbook. It has been meticulously written with fine details and lots of supporting references for every important concept elaborated. The provision of numerous relevant and interesting cases, sourced across a wide array of countries, help readers develop a deeper understanding of the concepts illustrated.'
'Contemporary drivers of disruptive change affect everyone in innovation as new challenges and opportunities emerge for value creation and realization. Innovators should know how best to respond but may need answers themselves as the innovation knowledge base evolves. In their 4th Edition, the authors share essential perspectives, guidelines, valuable insights, and updated frameworks, tools, and cases based on their vast experience and research. Seasoned and aspiring innovation professionals can confidently apply these to develop and realize their plausible strategic innovation futures. Readers can reflect on changing mindsets and skills requirements to avoid common pitfalls while navigating innovation ecosystems towards prosperity.'
Notă biografică
KEITH GOFFIN is Professor of Innovation and New Product Development at Cranfield School of Management in the UK. Keith worked for fourteen years in the medical electronics industry and regularly acts as an innovation management consultant to companies including: Agilent Technologies, Altro, Bosch, Morgan Advanced Materials, Mölnlycke Health Care, Philips, Reckitt-Benckiser, Roche, Sanofi, Sony, Ludwig Svensson, and Welding Alloys.
RICK MITCHELL is Visiting Professor of Innovation Management at Cranfield School of Management and RAE Visiting Professor of Innovation in the Engineering Department at Cambridge University. Rick has over thirty years of industry experience, including ten years as Group Technical and Quality Director for Domino Printing Sciences plc.
Textul de pe ultima copertă
Innovation management is one of the most important and challenging aspects of modern business. Innovation can be a fundamental driver of competitiveness, but it can also be risky and create uncertainty.
In the new edition of this leading text, the authors continue to blend successfully their industry experience with extensive academic research to provide a concise and practical approach to developing and implementing strategies. The tools they describe can be used to improve performance in both service and manufacturing companies, and the text is an excellent practical resource for students and managers alike.
Building on the success of the previous edition, this new edition offers:
• 86 international case studies that illustrate both the theory and practice of managing innovation and range from the service to the manufacturing and from the public to not-for-profit sectors
• New video feature featuring high-profile business managers from around the world
• Well-known and authoritative author team with a wealth of industry experience, who bring a unique authority and insight into innovation management
• Highly readable with a great mix of theory, case studies, frameworks and toolkit ensuring the content is both relevant and applied
• Critical reflections throughout on all aspects of innovation management combined with practical 'Management Recommendations' – making it a textbook that is highly relevant to managers.
• A comprehensive website with answers to questions in the book, the videos, and extensive lecturer resources
Caracteristici
- An
effective
balance
between
the
theory
and
practice
of
innovation
management
- A
comprehensive
website
offering
support
to
both
teachers
and
students,
including
videos,
chapter
summaries
and
extensive
lecturer
resources
- Critical
reflections
throughout
on
all
aspects
of
innovation
management
combined
with
practical
'Management
Recommendations'
- A unique, dedicated chapter on the Service Industry
- Updated
and
expanded
coverage
throughout
based
on
a
review
of
over
250
key
publications
on
innovation
management
- 86
international
case
studies
that
illustrate
both
the
theory
and
practice
of
managing
innovation
- Video
interviews
on
the
companion
website
to
accompany
case
studies
from
each
chapter,
featuring
high-profile
business
managers
from
around
the
world
- Reflective
questions
for
students
at
the
end
of
each
chapter,
with
suggested
answers
on
the
companion
website