People spend a fortune on their appearance — cosmetics, plastic surgery, diets — everyone is trying to be more attractive. But there’s an easier way to become a beautiful person. No matter how you look, if you have a mind that’s fascinating, creative, exciting — if you’re a good thinker — you can be beautiful. And it doesn’t necessarily come from being highly educated, or even from having a great personality; it’s about using your imagination and expanding your creativity.

In clear, practical language, de Bono shows how, by applying lateral and parallel thinking skills to conversation, we can improve our mind. By learning how to listen, make a point, and manoeuvre a discussion, we can become creative and more appealing — more beautiful.