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Lateral Thinking: Bestsellers și noutăți Edward De Bono

Autor Edward de Bono
en Limba Engleză Paperback – 7 aug 2014
Why do some people always seem to have new ideas while others of equal intelligence never do? This book offers the portrayal of what lateral thinking is, how it works and how to use it to develop your own potential for thinking and problem solving.
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Specificații

ISBN-13: 9780091955021
ISBN-10: 0091955025
Pagini: 147
Dimensiuni: 136 x 216 x 15 mm
Greutate: 0.18 kg
Editura: Random House
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Notă biografică

Edward de Bono studied at Christ Church, Oxford (as a Rhodes Scholar). He also holds a PhD from Cambridge and an MD from the University of Malta. He has held appointments at the universities of Oxford, London, Cambridge and Harvard. In 1967 de Bono invented the now commonly used term 'lateral thinking' and, for many thousands, indeed millions, of people worldwide, his name has since become a symbol of creativity and new thinking. He has written numerous books, which have been translated into 34 languages, and his advice is sought by Nobel laureates and world leaders alike. www.edwarddebono.com


Descriere

Why do some people always seem to have new ideas while others of equal intelligence never do? This book offers the portrayal of what lateral thinking is, how it works and how to use it to develop your own potential for thinking and problem solving.


Textul de pe ultima copertă

The classic work about improving creativity
In schools we are taught to meet problems head-on: what Edward de Bono calls 'vertical thinking'. This works well in simple situations - but we are at a loss when this approach fails. What then?
Lateral thinking is all about freeing up your imagination. Through a series of special techniques, in groups or working alone, Edward de Bono shows how to stimulate the mind in new and exciting ways.
Soon you will be looking at problems from a variety of angles and offering up solutions that are as ingenious as they are effective. You will become much more productive and a formidable thinker in your own right.


"If more bankers and traders had read Lateral Thinking and applied the ideas of Edward de Bono to their own narrow definitions of risk, reward and human expectations, I suspect we would be in much better shape than we are."
Sir Richard Branson


Recenzii

“If more bankers and traders had read Lateral Thinking and applied the ideas of Edward de Bono to their own narrow definitions of risk, reward, and human expectations, I suspect we would be in much better shape than we are.” — Sir Richard Branson